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Manager, Digital Strategy & Insights (Mattel Digital Studios)
Mattel Digital Studios (MDS) is a cross-functional division that leverages digital innovation to amplify Mattel's iconic brands, expanding into digital gaming, interactive experiences, and emerging technologies. The MDS Strategy team functions as the central hub for strategy and insights across MDS, ensuring the organization operates as "One Team," remains proactive, data-driven, and aligned with corporate priorities.
The Opportunity: Mattel is seeking a Manager to join the MDS Strategy team at its El Segundo, CA headquarters, helping shape long-term strategic roadmaps by developing market, competitive, audience, platform, and business model insights that inform where MDS should focus and how it should grow. The ideal candidate is an experienced strategist able to translate complex business challenges into actionable strategies and help build the insight engine supporting MDS strategy — competitive intelligence, market analysis, audience/platform insights, business case development, and executive decision support.
This position offers: significant impact shaping MDS's strategic roadmap; access to MDS's executive leadership team; cross-functional exposure across marketing, finance, and studios teams; competitive compensation and benefits.
What Your Impact Will Be:
- Strategic Thought Partner: Define and execute MDS's long-term strategy, aligned with Mattel's corporate priorities; serve as a key liaison to senior leadership on digital strategy, growth opportunities, and investment priorities.
- Market Analysis and Competitive Intelligence: Lead competitive intelligence, market trend analysis, and audience/platform insights to identify growth opportunities and emerging business models; establish a competitive intelligence infrastructure integrating internal/external data and AI-enabled workflows; build recurring insights reporting for leadership.
- Business Strategy and Strategic Planning: Create and refine multi-year MDS vertical strategies; develop business cases for investment, partnerships, and acquisitions; partner with Finance, Legal, and Product to structure scalable, financially viable business models.
What We're Looking For:
- BA/BS degree from a top-tier university
- 7+ years of total professional experience (5+ with an MBA), including 2+ years post-MBA or equivalent in management consulting, investment banking, private equity, or in-house strategy
- Track record of impact; proven strategic thinking and problem-solving
- Ability to work in cross-functional teams and manage complex stakeholder groups
- Superior communication skills
- Preferred: prior digital gaming industry experience; MBA or equivalent; Consumer/Tech/Entertainment industry experience