About Humble Bundle:
Humble Bundle sells games, ebooks, software, and other digital content. Our mission is to support charity while providing awesome content to customers at great prices. We launched in 2010 with a single two-week Humble Indie Bundle, but we have humbly grown into a store full of games and bundles, a subscription service, a game publisher, and more. We have raised $240 million for charity and counting.
Position Intro:
Humble Bundle is hiring a Senior Marketing Manager to help grow our digital storefront by managing all paid social channels for the business. This opportunity is ideal for a self-motivated, technically savvy marketer who understands e-commerce marketing, and has had experience leveraging growth tactics across multiple social media marketing channels. In this role, you would be responsible for paid advertising on Facebook, Instagram, Pinterest, Reddit, TikTok, and any future channels that Humble needs to onboard. You will be charged with managing agencies to support execution on these channels, and should also be able to operate as both a strategist and tactician when it comes to deploying channel campaigns.
Join a growing marketing team tasked with helping Humble Bundle expand its influence in the gaming sector by helping customers learn about our amazing deals and the work we do with a variety of charitable partners.
Responsibilities:
Manage all social media advertising for Humble Bundle, across all parts of the marketing funnel.
Provide cohesive vision between channels, and help guide subscription, product bundle launches, and Store advertising from creation to launch.
Understand optimization across our primary growth channels (Meta), and be able to experiment to build new growth vectors across channels like Reddit and TikTok.
Have a strong understanding of attribution modeling, and how it can be used to make purchasing decisions when deciding on budget allocation between platforms.
Monitor and report on weekly and monthly performance using a combination of platform reporting and Tableau, and conduct analysis and investigation using Excel, Tableau or SQL.
Work closely with email marketing, affiliate marketing, business development and other stakeholders to ensure that we are spending our budget as efficiently as possible.
Work with analytics to mature our attribution model(s), and determine which platforms are driving the fastest growth opportunities for Humble.
Own the relationship with our paid social media agency.
Establish and maintain ongoing updates across the business to partner stakeholders.
Required Experience:
6-8+ years of experience in DTC or ecommerce-based paid marketing.
6+ years of experience in paid social, specifically managing Meta Advertising. Deep understanding of account structure, bidding strategies, and targeting optimization required.
Experience managing monthly paid marketing budgets of over $300k required.
Advanced proficiency with Microsoft Excel or Google Sheets required.
Experience with attribution reporting preferred.
Experience with SQL and data platform tools like BigQuery preferred.
Familiar Google Analytics, Google Looker Studio, and Tableau.
Experience in the gaming industry is a plus.
Experience in ecommerce is a plus.
Covid-19 Hiring Update: We’ve transitioned to a work-from-home model and we’re continuing to interview and hire during this time. This is a remote position with a strong preference for candidates who can work in the Pacific time zone.
We are an equal opportunity employer and value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, or status as a qualified individual with disability.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Humble Bundle offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events.
Humble Bundle is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Salary Disclosure: Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $95,000- $130,000, plus incentive compensation (for eligible roles only), 401K with company match, medical, dental, vision, and life insurance, short and long-term disability, and a flexible time off policy.
