Senior Associate, Marketing

Responsibilities

• Plan and execute end-to-end out-of-game marketing campaigns to support in-game events and key business initiatives.
• Conceptualize localized campaign ideas for India-specific moments like Diwali and Holi, focusing on user feedback for improvements.
• Develop engaging, insight-led content and campaign ideas tailored to the Indian gaming community across digital and social platforms.
• Work closely with internal teams across publishing, design, social, research, and operations to ensure high-quality execution.
• Manage external agencies, production houses, vendors, and creators to deliver campaigns efficiently and to a high standard.
• Monitor campaign performance, analyze results, and prepare structured reports with actionable insights.
• Track community sentiment, cultural trends, and competitor activity to inform future campaign planning.
• Maintain rigor in reporting, including content effectiveness, quality of execution, and overall marketing impact.
• Support process efficiency by ensuring clear timelines, ownership tracking, and proactive communication across stakeholders.

Requirements

• 4–6 years of experience in marketing, ideally in gaming, entertainment, youth brands, or digital media.
• Proven experience in independently managing end-to-end campaign execution.
• Strong understanding of content marketing, digital marketing, and social media platforms.
• Experience managing agencies, vendors, creators, and cross-functional stakeholders.
• Strong analytical skills with the ability to translate campaign data into clear recommendations.
• Strong communication skills in both English and Hindi.
• Deep cultural understanding of Indian youth audiences, internet culture, and gaming communities.
• Passion for gaming; familiarity with Free Fire MAX and the broader gaming ecosystem is preferred.
• Highly organized, proactive, and able to work independently in a fast-paced environment.