Marketing Lead (Shooter Game)

Responsibilities

• Lead the overall marketing strategy and execution across digital, community, KOL, esports, and offline channels.
• Own the marketing roadmap, campaign direction, budget planning, timeline management, and performance tracking.
• Guide team members and cross-functional stakeholders to ensure smooth execution and strong campaign results.
• Provide strategic recommendations based on player insights, market trends, competitor analysis, and campaign performance.
• Set clear campaign objectives, success metrics, and post-campaign learnings to continuously improve marketing effectiveness.
• Manage key partners, agencies, KOLs, and community stakeholders to maximize campaign impact and ensure brand alignment.

Requirements

• Bachelor's degree in Marketing, Business Administation, Arts or related field.
• Strong passion for the Shooter genre with a strong understanding of player communities.
• Strong experience in overall marketing with strong strategic thinking with the ability to connect insights to execution.
• Experience in campaign planning, event management, and KOL/influencer marketing.
• Ability to interpret data and player behavior into actionable insights.
• High ownership, proactive mindset, and ability to thrive in a fast-paced, agile environment.
• Fluent in Thai and English.