Marketing Associate (Shooter games)

Job Description

• Lead the planning and development of content strategies and monthly/weekly content calendars across the game’s social media platforms (TikTok, Facebook, YouTube, Instagram, etc.) to ensure content aligns with game updates, campaigns, and seasonal moments.
• Manage and analyze social media performance metrics (reach, engagement, follower growth) and community sentiment to extract insights and optimize future content strategies.
• Conceptualize engaging content formats and narratives (e.g., gameplay highlights, community spotlights, memes, cultural moments) that resonate with Thai players and strengthen the game’s presence locally.
• Translate in-game events, updates, and campaigns into compelling social content directions and communication plans for official channels.
• Prepare clear content briefs and creative directions for design and video teams to produce banners, visuals, and video assets for social and in-game promotion.
• Lead community engagement initiatives by identifying opportunities to highlight player achievements, creators, and user-generated content.
• Monitor community conversations and key sentiment trends, and surface important player feedback or emerging issues to internal teams.
• Collaborate with campaign marketing, KOL/creator, and esports teams to align content narratives and support major campaigns or community activations.

Job Requirements

• About 1–3 years of experience in marketing, digital marketing, or related.
• Creative and highly passionate about marketing.
• Familiar with key social media platforms and trends (TikTok, Facebook, Youtube, Instagram).
• Strong communication skills (Thai & English).
• Strong project management and high attention to detail.
• Passion for games, especially the shooter genre.
• Hands on experience in creative marketing and content generation.
• Proficient in English to work with Regional Team.