This job listing expired on Apr 24, 2024
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Join The Game!

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company. 

All trademarks referenced above are owned by their respective trademark owners.

Job Description

Being a part of the Gameloft Marketing department, you are responsible for the marketing, from strategy to execution, for a game as a product in live operations, in collaboration with the product monetization team, production team, and an extended network of experts (ASO, UA, customer insight, social media, PR...) to achieve the game targeted performance KPIs (awareness, downloads, engagement, revenue...) throughout its entire life cycle.

  • Explore and understand the market trend, customer insight, the product, and its target customers in order to develop the marketing vision, product positioning, value proposition, communication message and marketing planning along with the product development strategy and objectives.

  • Develop, propose and negotiate the marketing budget, allocate the budget efficiently, monitor and evaluate the marketing effectiveness.

  • Ensure alignment with Game Manager and collaborate with Product Manager (monetization side) (PM), Producer (product development side) to achieve the best possible product performance.

  • Execute the marketing planning and dynamically evaluate and adjust the implementation, initiate new creative ideas, and campaigns for delivering the right product communication message via a variety of channels to enhance the product performance.

  • Analyze the marketing performance, game performance, and contribute inputs in game development by making recommendations to improve user acquisition, user experience, engagement, retention and to integrate in-game promotional events and marketing mechanisms better.

  • Supervise the social media strategy development and implementation in collaboration with Game Community Manager (GCM).

  • Conduct market research, surveys, and experiments as needed.

  • Coordinate with cross-functional stakeholders involved such as game marketing assets, ASO, legal teams, partners, and licensors... to achieve marketing efficiency and eventually the objectives of product in live operations.

Qualifications

  • 3+ years in Product marketing for mobile games and/or applications with massive users.

  • Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment in general.

  • Strong knowledge of the entertainment industry.

  • Strong analytical skills with a meticulous mind.

  • Creative skills (ads, videos) to brief Marketing assets and collaborate with artists.

  • Good experience in different video game monetization models (ads, IAP, pay-mium ...) and UA ideally in digital entertainment industry.

  • Creative spirit and being capable of creating innovative marketing programs that are result oriented.

  • Strong leadership and advanced English communication to be able to coordinate and collaborate with different stakeholders in our studio network.

  • Ability to work autonomously.

  • Ability to work with a wide range of profiles (business, game design, analysts, etc.).

  • Great presentation & reporting skills; Strong knowledge of Microsoft Office applications (Word, Excel, PowerPoint).

Additional Information

Recruitment Process:

  • (1) Screening call;

  • (2) Test;

  • (3) Interview;

  • (4) Offer.

Work Location and Hours:

  • Work location: 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City.

  • Work hours: 08:30 AM - 06:00 PM, Monday - Friday.

Why Join Gameloft?

  • You want to work in an exceptional industry and create games downloaded more than 1 billion times per year.

  • You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.

  • You want to contribute to a vibrant and dynamic atmosphere.

  • You want to join a global company and meet great people around the world.

  • You will work on an employment contract with competitive remuneration and benefits package.

  • You are looking for a fun place to work in the heart of the city.

What We Offer:

  • A hybrid working model.

  • A dynamic workplace environment, with over 18 nationalities, where hundreds of world-renowned game titles were born.

  • A range of well-being events and policies to support employees physically, mentally, and emotionally.

  • An open-space office, a cafeteria, a terrace and a Gaming Area.

  • Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy,...).

  • Opportunities to collaborate and train with Gameloft worldwide experts and develop yourselves.

  • An attractive monthly salary alongside Tet and other performance bonuses.

  • Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave,...

  • 100% coverage of mandatory insurance and extra healthcare insurance.

  • A monthly allowance to support lunch meals and working-from-home electricity and Internet bills.

  • Other benefits from one of the best employers in Vietnam.