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Electronic Arts seeks a veteran social media Senior Manager to lead – reinvigorating the vision and global strategy of our Battlefield social media channels. With a franchise-focused approach and reporting to the Director of Global Social Media & Community and working with leadership of the Battlefield team, you will help define the franchise’s strategy as the team begins work on the work on the future of the franchise.

You will be based in Los Angeles, CA

Accountabilities:

  • You will define social media strategy for global and territory-specific accounts in the ever-evolving social media landscape.

  • You will provide vision for our overall channel strategy and engagement plans.

  • You will create multiple social channels, social voice, and content calendar.

  • You will use reporting for informed decision-making for social media content and social channel strategy.

Required skills:

  • You will be the global driver of social strategies across internal processes and external channels, partnering with our Global Battlefield team and worldwide stakeholders to drive agreement to the plan. End results should include:

    • Channel strategy and prioritization.

    • Social voice

    • Social content creation (including EA Creator Network planning)

    • Social Measurements

  • You will manage our global Battlefield Social Media team of 2-3, and foster the development of our team members.

  • You will connect with colleagues across Development and Marketing to ensure community insights are accounted for overall plans.

  • You will collaborate in an integrated comms structure to ensure agreement and cross-channel engagement with PR, Creator, and Community teams.

  • You will manage our daily Battlefield social media content calendar.

  • You will understand the strengths of social platforms, especially those focusing on short-form content (TikTok, Instagram Reels, YouTube Shorts) and follow trends to better connect with the player community through relevant engagement and apply the knowledge to better connect with our communities.

  • You will research the latest trends to find new and better ways of measuring social media activity, using this research to inform our content and social strategy.

  • You will analyze competitor activity using social listening tools, taking this analysis into consideration to inform social strategy and content.

  • You will manage our external agency to guide supplemental social media content.

  • You have a community mindset to ensure our content strategies can align to corporate needs and community expectations.

  • You will be responsible for close collaboration and agreement with creative teams on content needs and creation around tentpole events.

  • Work against global budgets and lead the strategy for Battlefield’s social media programming and daily channel creative projects.

  • Report on social engagement insights as part of Brand planning, learning and post-mortems.

  • Monitoring & reporting social media platform performance using third-party toolsets, including:

    • Sprout Social

    • Affogata

    • Synthesio

    • Level Up

Qualifications

  • Bachelor’s degree in communications, marketing, or related field, or equivalent work experience.

  • 8+ years of experience in Social Media Management.

  • High-quality writing skills w/ with global audiences in mind.

  • Experience managing interactions and experienced in conflict management.

  • Have direct interactions within the player community.

  • Deliver high-return work in a team of multiple clients with diverse/dynamic needs.

  • Expert liaison, versatile and independent, creative solution-seeker and familiarity collaborating in a global environment.

  • Creativity while achieving goals and driving unique and thoughtful projects.

  • Proficient / Advanced / Expert at utilizing social media analytics tools (e.g. Google Analytics, in-platform tools, and third-party products using Boolean search).

  • Build data-informed insights on community behavior that can be shared with other teams and data points to create relevant recommendations for action.

  • Knowledge of AAA PC/console games, FPS games and the Battlefield franchise.

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES

  • California (depending on location e.g. Los Angeles vs. Sacramento): º $138,200 - $219,000 USD Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.