This job listing expired on Apr 18, 2024

EA SPORTS is one of the most iconic brands in entertainment with a storied 30+ year history of innovation, passion, and connecting millions of fans across the globe to their favorite sports, teams, and players. At the heart of EA SPORTS is the FC (Football/Soccer) franchise. EA SPORTS FC is the world’s #1 best-selling video game with over 150M+ fans each year across multiple platforms, including console, PC, and mobile.

You will report to the Senior Director of Franchise Strategy and will be an important contributor to the Franchise Strategy & Marketing Team based in Vancouver, Canada.

FC Franchise Strategy:

You will be a Senior Manager, Franchise Strategy on the EA SPORTS Publishing team. You will partner with the Studio, Marketing, and Commercial teams to:

  • Guide the development of player-first business and franchise strategies, built on consumer, product, commercial and marketplace insights.

  • Build long-term workstreams, which equip our teams to better deliver tomorrow’s products.

  • Operate as a touchpoint, ensuring all teams are driving together towards a singular long-term vision.

  • Tackle new projects and opportunities, which expand the impact of the EA SPORTS FC Brand.

  • Our measure of success is to build a history of positive brand equity with our fans which keeps them excited to play the current game and the games to come.

  • Along with having interests in football, games, and business, you will have strategic and analytical capabilities, and experience overseeing workstreams.


  • Work with Studio, Commercial and Marketing to identify the goals and priorities for the business, with a specific focus on the foundational FC experiences (Gameplay, licenses, vanity, and presentation amongst others).

  • Guide Franchise strategies, partnering with Studio, Commercial and Marketing to lead cross-discipline understanding.

  • Be the direct partner with the Studio team in building long-term workstreams which will be the foundation of the FC Franchise across future titles.

  • Work with analytics, consumer insights, and other partners to identify market opportunities and understand how to unlock them.

  • Support the important Franchise Strategy milestone deliverables (long range roadmap, franchise experience guide, business brief, player needs analysis) and presentations.

  • Lead long-term Franchise workstreams, which promote our priorities.


  • 7+ years product marketing or brand management experience.

  • Experience driving collaboration across Product, Commercial, and Marketing teams.

  • Experience in marketing to multiple consumer demographics, especially with football fans, is valued. Preference for working in a large football market.

  • Experience partnering with a product development team to make insight informed decisions that satisfy prioritized consumer motivations.

  • Bachelor's degree in marketing or business or related field, or equivalent training and professional experience.

  • Have an interest in football (soccer) and EA SPORTS FC.


The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.


  • British Columbia (depending on location e.g. Vancouver vs. Victoria): º $114,050 - $171,750 CAN Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.