EA SPORTS is one of the most iconic brands in entertainment – immersing hundreds of millions around the world in the sports they love through a portfolio of industry-leading video games. The EA SPORTS UFC franchise offers the electrifying spectacle and entertainment of MMA, while the EA SPORTS NHL franchise allows players to experience the speed, skill, and heart of the NHL. Founded on passion and innovation in Vancouver, BC, these teams are composed of diverse talent dedicated to pioneering unforgettable experiences that connect fans around the world through play. If you’re passionate about transforming the future of sports entertainment, this is the role of a lifetime.
The Director, Product Management will report to the VP/GM of UFC and NHL. They will establish core competency within the UFC and NHL portfolio to drive live service value by increasing share of time, value and participation powered by interactive experiences
Your Responsibilities
Be a Live Service expert in current and new trends, knowledgeable of why the latest games in Live Service are succeeding or failing across the gaming industry
Assess, evolve, and drive a culture of data driven decisions: Manage the Insights needs with partner teams including User Experience Research, Data Analytics and Consumer Insights to ensure data and insights are available in a timely manner to allow for data driven decisions
Partner with Product and Franchise leadership teams to build a roadmap that includes all critical monetization levers: Features, Content, Events, Marketing campaigns, Offers, Promotions, Regionalization, Segmentation, A/B testing, Platforms, etc.
Establish KPIs to measure player base health and business performance throughout the entire product lifecycle
Collaborate with cross-functional teams to develop hypotheses and execute on monetization initiatives in a fast-paced environment and advocate a nimble live service culture of test-learn-iterate across platforms
Support Live Service forecasting efforts and business reviews
Assess data that will drive action to create and balance models for progression systems
Develop talent within the Product management discipline
Lead exploration around new business models in partnership with other cross functional leads
Your Qualifications
7+ years of product management leadership experience
Led large-scale monetization efforts ($100M+) in video games / digital products / consumer entertainment on multiple platforms and geographies
Experience building and/or managing a complex marketplace
Demonstrated strong business acumen with expertise in revenue attribution to product features, content, brand, and marketing initiatives
Expertise in business planning and forecasting using economy models
Worked and thrived in a matrixed environment - planning and executing through influence
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
