We are Electronic Arts’ Mobile Growth Team. Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.
We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.
As our ASO Manager you will lead and shape our App Store Optimization strategy across the EA Mobile portfolio. The ideal candidate will be a result driven marketing expert, with a proven track record of improving marketing’s KPIs. In this role you will need to have a strong analytical and creative mindset who can work collaboratively with game teams, product marketing, UA.
Responsibilities
Create and implement best-in-class ASO strategies to increase the conversion rates on the app stores to grow our games organically across the App Store and Google Play
Run continuous A/B tests on icons, screenshots, app preview and videos to increase conversion rates and improve rankings
Develop, execute and track tests for all our games leveraging analytics tools such as Data.ai, App Store Connect and Google Developer Console
Perform keyword research and competitive analysis
Lead metadata/store listing copy optimization to grow organic keyword ranking
Keep up with the latest ASO and mobile marketing trends and bring in innovation, new knowledge, tools and platforms that further our ASO efforts
Requirements
Education: BA / BS
4+ years of hands on experience in marketing with a track record of improving conversion rates
You enjoy working on a variety of products and projects
Experience working with App Store Connect and Google Play Developer Consoles
A good understanding of the algorithms that power the App stores
BC COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
British Columbia (depending on location e.g. Vancouver vs. Victoria): º $93,700 - $143,700 CAN Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
