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Gaming Partnerships Manager

Location: UK

Job Overview

As a Partnerships Manager, you will work in close collaboration with the Commercial Director to drive revenue growth at Dialect. We are seeking an individual who possesses extensive experience in establishing and nurturing senior-level commercial relationships within the video games industry. Your track record should demonstrate a proven ability to acquire, maintain, and optimise these relationships successfully. We value qualities such as energy, proactivity, and big picture thinking. Your unwavering desire to drive commercial growth via new business for our agency will be pivotal in this role.

You should possess specific knowledge and passion for the video games industry and a strong understanding of the latest digital platforms available to brands and players within this sector.

Key Responsibilities

  • Build and own the AAA category at Dialect. Understanding how growth ties into sales is critical. You will work alongside the commercial director to quickly develop a category specific strategy that takes into account the competitive landscape and layers sales cycles to ensure quarterly targets are met whilst chasing down BIG longer term opportunities.

  • Opening doors at a senior level to allow conversations direct or with our divisional experts to unearth real opportunities with speed and efficiency

  • This would mean you hold an existing black book of contacts that you can activate immediately to Dialect relationship building status or straight into opportunity scoping

  • This requires you to be able to power up on our narrative and take this to market in adaptive ways in order to open up conversations - not always replying on our standard digital toolkits.

  • Whilst day to day takes place you would also spend time identifying (alongside Commercial Director) new and emerging markets to explore and adapt narrative accordingly

  • Building proposals and managing the internal pitch process on your opportunities, you will have support, especially early on but confidence and knowledge in order to be autonomous in this area is critical.

  • Ensure senior presence at key industry events and support sales teams in engaging high-level decision makers.

We understand that your role may require you to be frequently on the move, and as a result, finding time to input data may not always be a top priority. However, we have several systems that we prefer to keep updated to facilitate forecasting and prevent sales to existing relationships or leads:

  • Keep our systems up to date: We use Monday.com (for project management) Hubspot (for finance tracking), LinkedIn Premium (lead generation) and a number of other databases to identify key contacts.

  • Forecast accurately and be aware of not over promising. Factor pipelines and work with the Commercial Director to ensure targets across the year are achievable, exciting and incentivised accordingly.

  • Support the Commercial Director on sales goals, planning, and forecasting in order to refine and amend the agencies approach given market needs, client requests and industry movements

Job Specific Skills and Attributes

  • Senior-level Manager Experience: Minimum 5+ years of experience in a senior-level manager position targeting AAA video game publishers globally.

  • Proven Revenue Generation Results: Track record of achieving and exceeding revenue targets within the gaming sector.

  • A knack for story telling: understanding how to simplify narrative and communicate complex service offerings in a simple way

  • Authentic Knowledge of the Games Industry: including knowledge of primary brands, market trends, and emerging technologies.

  • Passion for Digital: Genuine interest and enthusiasm for all things digital, including new ways of working internally and client marketing and engagement opportunities externally.

  • Lead Generation and Prospect Management: Experience in generating leads and managing a pipeline of opportunities.

  • Excellent Communication Skills: Strong verbal and written communication skills to effectively engage and interact with potential customers. Including the ability to make persuasive sales calls, objection handle, deliver compelling presentations, and build rapport with clients.

  • Persuasiveness and Goal-Orientation: Ability to influence and persuade potential partners, coupled with a goal-oriented mindset.

  • Professional Communication at All Levels: Capable of professionally and confidently communicating with any level of a business.

Key relationships

This role will report to Dialect’s Commercial Director.

About Dialect

We are an integrated creative agency that specialises in gaming and tech audiences. We have creative, media, data and client services teams based in San Francisco, Los Angeles, London and Bath. Our clients include Ubsisoft, NetEase, Wizards of the Coast, Logitech, NVIDIA and non-endemic brands like Starbucks and McLaren to name a few.

Our principles

Our core company values are the essence of who we are as a business. We are committed to building a workplace where our team enjoys a positive work/life balance, feels safe and are confident to speak out about their mental health and know we will be there to support them.

We value diversity and are committed to creating an inclusive culture where everyone is able to be themselves and reach their full potential. We are not as diverse as we’d like to be, but as we grow we want our people to be every bit as diverse and authentic as the audiences we create content for.

Our core values are

Playfulness - We believe that play unlocks ideas and we take our work seriously (but not ourselves).

Trust - We do the right thing - even when no one is looking.

Kindness - We are always friendly, generous, considerate and honest with each other.

Determination - We are obsessed with being exceptional

The benefits of working for Dialect:

True Flexible Working. We put you in control of your own workload by offering flexible hours and the option to work from home - or wherever you happen to be!

Time Off. We don’t count holidays. We want you to be well rested and at the top of your game, that's why we offer unlimited paid annual leave.

Wellness. Mental health is a top priority to us. As well as personalised wellness action plans, training and self-care sessions, we are continuously working towards creating a culture where people are confident to speak out about their mental health.

Connecting. We’re a social bunch here at Dialect. Team lunches/dinners, film club, book club, summer and Christmas parties are just a few of the things we enjoy as a team.

Growth. We encourage continuous professional development and exploration. We run lunch and learn sessions, quarterly performance reviews and have dedicated time each week for staff to focus on their professional development.