As a Product Marketing Manager at Community Gaming, you will spearhead marketing initiatives for our innovative web2/web3 gaming tournament products. This pivotal role demands a blend of marketing acumen and creative strategy, focusing on developing and executing marketing campaigns that amplify product awareness and user adoption of our token.
Through close collaboration with product owners, marketing designers and writers, and product developers, your expertise in succinct product storytelling will maintain our position at the forefront of the gaming industry.
Objectives:
- Craft compelling product marketing content that showcases the utility and value of our using and staking our token
- Design data-driven product marketing campaigns that target competitive gamers and web3 token enthusiasts
- Ensure all product marketing messaging resonates with Community Gaming’s core values and brand ideals
- Collaborate with internal teams and build relationships with external web3 gaming content creators and key stakeholders
- Set product marketing budgets and build pricing strategy
Key Responsibilities:
- Conduct in-depth market research to understand pain points of the target audience, identify market gaps, validate needs, and ensure market demands align with the expectations of key stakeholders
- Own the go-to-market plan for the token launch, from ideation to execution
- Craft and communicate the compelling value proposition of the token inside of our tournament ecosystem that resonates with the target audience
- Clearly define user personas and use cases
- Negotiate budgets and build pricing strategy that allows execution of product vision at scale
- Foster collaboration with cross-functional teams (including product management, sales, and creative services) to ensure seamless product launches and ongoing product marketing efforts.
Qualifications:
- Minimum 3 years of experience in product marketing, with a focus on token services and a track record of impactful results
- Experience integrating a cryptocurrency token into a gaming product or service
- Outstanding written and verbal communication skills, capable of conveying complex ideas to diverse audiences
- Deep knowledge of market trends and product life cycles
- Proven ability to leverage both quantitative and qualitative insights for market opportunity identification, consumer persona development, business planning, brand positioning, and campaign execution.
- Analytical mindset with a focus on data-driven decision-making.
- Ability to excel in a fast-paced environment, with an intuitive understanding of how to assign responsibilities effectively
- Firm grasp of esports and web3 sectors
Preferred:
- Passion for product launches and expertise in crafting effective go-to-market strategies.
- Exceptional leadership abilities
- Extensive experience designing engaging customer promotions
Join Our Team:
At Community Gaming, you'll join a team of dynamic, creative visionaries committed to disrupting the gaming landscape. We're not just seeking a marketing professional; we're looking for someone who shares our passion for innovation, branding, and driving business growth. If you're ready to make a substantial impact in the gaming world, we'd love to hear from you.
