Blizzard is on a quest to find a legendary Director, Brand Strategy who is a grandmaster at their craft. A solid professional who has helped launch and manage AAA games or entertainment brands. Someone that takes a proactive approach to help drive key activations with an understanding of the nuanced skills required to build an iconic brand and world world-class creative.
This Director should have 7+ years of experience and will lead development and growth of the Overwatch brand – specifically leading brand strategy for Overwatch 2. Overwatch helped reimagine an entire genre of gaming, and it's a global brand that inspired and is played by millions across the world. Come help us introduce this amazing game to the next generation of players.
The ideal candidate will have a background in video game marketing or entertainment brands. This role will partner directly with Product Marketing, Brand Marketing, Content Marketing, Story & Franchise Development, Game, and Creative Services teams to evolve the Overwatch brand and bring it to life through all our channels and campaigns.
This person has experience developing breakthrough campaigns that captivate audiences and shape culture. Knowledge of the creative development process and what it takes to write a sound creative strategy brief is also crucial. You will oversee brand marketing strategy, working with internal and external creative partners. You will manage the overall process of brand positioning, brand identity development, ideation, testing, and execution of global campaigns.
This individual will need to contribute at the strategic creative level to drive brand marketing initiatives, collaborate with our development partners and lead agency partners, while having impeccable leadership and x-functional skills. Must be comfortable writing and presenting rationale to help drive consensus across all levels, including executive.
Oversee global brand strategy for Overwatch 2 with an emphasis on crafting breakthrough marketing campaigns, ensuring we captivate new audiences and break into pop culture
Develop global brand and messaging narratives to support business goals and drive revenue growth
Align with other functions to create a suite of brand partnerships that help achieve our strategic goals
Lead and foster a player first and player centric approach throughout the brand, ensuring we incorporate audience segments, behaviors and human truths in our marketing
Leverage data driven insights that weave in culture, creators, and content to fuel growth among a digitally native audience
Deliver innovative, new, and unexpected creative solutions that drive performance. Develop, test and rotate assets for optimal engagement based on learnings across markets and audiences
Act as a key strategic partner to a variety of internal colleagues, including senior management, brand and business leaders, analytics, publishing, development, and creative services teams
Work closely with regional partners, ensuring our marketing strategy is localized and adapted for our global markets
Bachelor’s degree or equivalent experience
7+ years combined experience in entertainment, gaming, brand marketing, and creative agency strategy roles
Passion for entertainment, youth culture, gaming and particularly the Overwatch brand
Experience in navigating across multiple teams with strong ability to influence in a matrixed organization
Operational expertise in driving best-in-class marketing projects from ideation to execution, with no detail too small to overlook
Excellent communicator in both verbal/written skills and knows how to craft a narrative
Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest.
At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre-defining games for millions of players around the world for more than 30 years. We’re on a quest: bring our dreams to life and craft the most epic entertainment experiences…ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us.
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $134,000.00 - $247,900.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.