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Blizzard is seeking an Associate Director to lead the Overwatch Product Marketing team, who will lead a team of Product Marketers in developing and executing go-to-market strategies for the Overwatch 2 live service.

This position requires a strategic and collaborative leader who can blend creativity with data-driven decision making to drive the Overwatch 2 business while continuously evolving and improving how we develop seasonal campaigns and activate across Blizzard Marketing cross-functional teams in a fast-paced product-led environment.

Responsibilities:

Strategic Planning: Collaborate with the product development team to understand product features, target audience, and market trends. Provide input into seasonal content and develop comprehensive marketing strategies aligned with product objectives and company goals.

Go-to-Market Planning: Lead the development and execution of go-to-market plans for Overwatch 2 seasonal launches. Coordinate with internal marketing cross-functional teams to ensure cohesive and impactful strategies and activations are developed to achieve business objectives.

Insights: Collaborate with Consumer Insights and Analytics teams to leverage insights to prioritize features against audience segments, develop effective key messaging and consistently measure and improve seasonal go-to-market plans.

Campaign Management: Lead multi-channel marketing campaigns across marketing touchpoints, allocating resources and investment to hit business objectives. Monitor performance and optimize tactics based on key metric reporting and data insights.

Cross-functional Leadership: Partner closely with cross-functional teams and leaders, including the Overwatch Leadership Team, game development and various marketing teams to ensure alignment and drive continued success and process improvement across all stages of product development.

Team Leadership: Mentor and develop a team of Product Marketing professionals, working with the team to develop strategies and plans, while providing guidance, feedback and support to foster their development and success.

Qualifications:

  • Bachelor’s degree in marketing, Business, or a related field. MBA preferred.

  • 5+ years in a senior product marketing leadership role, with proven track record of developing and executing successful marketing campaigns for a live service business.

  • Strategic thinker with a data-driven approach to decision making, using insights, and learning to adapt and inform future plans.

  • Strong understanding of gaming market dynamics, player behavior and industry trends, with a strong passion for gaming, the FPS category and Overwatch.

  • Proven experience working closely with game development teams and understanding game development processes and live service businesses.

  • Entrepreneurial spirit is a must, with the ability to thrive in a fast-paced, dynamic environment.

Strong leadership experience with experience briefing and driving planning across large cross-functional teams, leveraging strong project management skills to meet deadlines.

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected]. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

  • Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;

  • 401(k) with Company match, tuition reimbursement, charitable donation matching;

  • Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;

  • Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;

  • If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $111,960.00 - $207,270.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.