Employment Type: Contract (September 1 - October 31st, 2024)
Expertise level: Expert
About Us: We're a new VR gaming studio, dedicated to building AA games for the Meta Quest platform. We're launching our first game in a few months and are seeking an experienced Game Launch Marketer to lead marketing efforts for this launch, and potentially beyond.
Role Overview: The hire will be responsible for managing paid influencer marketing campaigns, overseeing ad management across various platforms, managing organic growth on social and non-social channels, and managing the website's FAQ and Q&A sections. This role involves developing and executing strategies to drive sales, maximize viewership, and increase community engagement.
Key Responsibilities:
1. Influencer Marketing:
Develop and execute the overall influencer marketing strategy for VR game launch.
Manage and optimize a budget for paid influencer relationships.
Negotiate contracts and collaborate with creators on YouTube, TikTok, and other platforms.
Generate viewership and momentum through influencer collaborations.
Target both large influencers and smaller influencers (2-50K followers) for broad and niche coverage.
Organize and promote a Gleam contest through influencers to drive social interactions and engagement.
2. Ads Management and Commercial Rights:
Obtain commercial rights for content produced during the campaign to repurpose as performance marketing assets.
Manage ad spend and campaigns on TikTok, Reddit, and Facebook.
Create and manage targeted Facebook ads campaigns using influencer-generated content to drive traffic to the Meta store page.
3. Organic Growth:
Develop strategies for organic growth on social media and non-social channels.
Post in targeted groups and forums (e.g., X, Meta, Reddit) multiple times per week and bump the posts to the top of the feed on subsequent days.
Engage in live conversations and non-intrusively introduce our brand.
Foster community engagement through regular interactions and updates.
4. Website and Community Management:
Oversee the management and updating of the website’s FAQ and Q&A sections.
Ensure accurate and helpful information is available to users, addressing common queries and concerns.
Engage with the community to provide support and gather feedback.
5. Collaboration and Reporting:
Work closely with the PR team and other stakeholders to align marketing strategies and efforts.
Provide regular updates on campaign performance, including metrics on reach, engagement, and sales attribution.
Assist with the preparation and execution of reports detailing the effectiveness of marketing activities.
Qualifications:
Proven experience in video game marketing, particularly within the VR.
Strong understanding of influencer marketing and social media campaign management.
Experience negotiating contracts and managing relationships with influencers.
Proficiency in managing ad campaigns on platforms like TikTok, Reddit, and Facebook.
Strong organizational skills and attention to detail.
Ability to work independently and as part of a team.
Deep experience with VR technology and gaming.
Demonstrated ability to manage website content and community engagement.
Bonus Qualifications:
Ability to think outside the standard marketing approach and ideate creative marketing solutions
Ability to build game micro-website
How to Apply: Interested candidates should submit their resume and any pertinent portfolio examples.