The Senior Brand Manager develops and executes marketing strategies for all phases of marketing, including but not limited to strategic planning, positioning, creative development, promotions, and PR coordination for high-profile retail and digital game releases. They liaise with product development studios and global marketing teams to maximize profitability, ensure transparency, and coordinate with regional teams for a unified global brand launch program. They will manage the implementation and execution of integrated marketing plans and provide guidance to team members.

Join us at our new campus in Irvine, California where a hybrid work schedule will be observed.


  • Independently develop and execute world-class integrated marketing campaigns for top tier titles

  • Drive the process of strategic positioning, competitive analysis, and marketing products across console and digital platforms with little to no oversight.

  • Create and manage budgets, and provide oversight for individual P&Ls for assigned product(s), while also tracking and reporting marketing expenses against defined budget

  • Manage and direct internal resources and external agencies/vendors to effectively guide all stages of product marketing. Including, but not limited to all planning & project timelines related to creative development (including packaging/POP/POS), advertising, public relations, social media, special events, trade and consumer promotions, and price negotiation

  • Evaluate, monitor, and provide solutions of improvement for paid media campaign performance on an ongoing basis by analyzing key metrics such as CPC, traffic, conversions, and ROI/ROAS goals

  • Conduct market research to identify trends and opportunities for products and develop related product plans

  • Create, proofread, and edit copy for various marketing channels, ensuring consistent voice

  • Work effectively with internal teams and create and strengthen external relationships to insure seamless integration and execution of our global marketing campaigns

  • Ideate and implement strategies regarding the growth of Bandai Namco’s portfolio of original IP and licensed anime branded games and partner with licensors and key industry collaborators

  • Lead and mentor a brand marketing team of at least 2 people


  • 5 + years of experience managing innovative video game marketing, entertainment product marketing, or equivalent experience on a global scale

  • 2+ years of people management experience

  • Proven track record of successful marketing project management in a leadership role and managing P&L for products

  • Entrepreneurial spirit with the ability to thrive in a fast-paced, dynamic environment

  • Strong knowledge and interest in video games and gaming culture

  • 0-25% travel for trade shows, international business meetings, and various events


  • Bachelor's degree in Marketing, Business, or a related field

  • MBA graduate preferred

Salary Range: $117,062 - $188,687

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About Bandai Namco Entertainment America Inc.

Bandai Namco Entertainment America Inc., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive content — including all major video game consoles, iOS, mobile and online. The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN®, Tekken®, SOULCALIBUR®, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA®, RIDGE RACER® and ACE COMBAT®. More information about the company and its products can be found at