The Licensing Manager at Bandai Namco Entertainment America Inc. is responsible for leading the overall licensing brand strategy for all core gaming IPs for The Americas territories and any potential international merchandise licensing programs. This role entails day-to-day account management, negotiation of licensing deals, partner compliance, tracking of licensing budget and targets, communication with master licensor and domestic/overseas affiliates as well as ensuring brand integrity is in alignment with the BANDAI NAMCO objectives and guidelines.

Join us at our new campus in Irvine, California where a hybrid work schedule will be observed.


  • The Licensing Manager will collaborate closely with the Director, Licensing to determine strategic objectives and contribute to the overall revenue growth of the IP Licensing departmental goals

  • Possess acute interest in gaming industry including knowledge of modern gaming, retailer insight, sales lifecycles, line planning, trends and play patterns

  • Analyze existing licensee businesses via sales comparisons, forecasts, and competitive analysis on a quarterly basis

  • Ability to communicate with cross functional teams including brand marketing, legal, finance and other Bandai Namco affiliated international territories

  • Gather annual and quarterly sales projections and verify quarterly sales with licensee partners for the finance department

  • Contribute to new Licensee recruitment: blue sky ideation, incremental business opportunity identification, trend research, and overall market analysis

  • Research current trends in the market, retailers, products, brands, and companies for new business opportunities

  • Develop style guides for each brand by working with creative services and master licensors

  • Work with eCommerce team to develop a linear promotional strategy for BANDAI NAMCO stores and other major eCommerce retailer to support and grow business

  • Prospect for new Licensees, present pitches, prepare sales materials, presentations/decks and ad-hoc reports/requests

  • Participate in weekly cross-functional approval meetings with Licensing, , Legal, Brand IP owners, and Marketing teams to gain internal alignment and direction

  • Up to 25% for trade and industry related show


  • 5+ years of experience in licensing or related industry experience

  • Strong proficiency in reviewing licensing contracts and fluency in negotiating key business terms

  • Knowledge of gaming industry

  • Effective communication and presentation skills including deck building

  • Resourceful, pro-active, self-starter and team player

  • Ability to work in a fast-paced environment

  • Fluent in English and Japanese (preferred)


  • Bachelor’s degree in Business, Marketing, Business Administration, Communication, or related field

  • Or relevant work experience

Salary Range: $93,600 - $117,800

Actual base salary will be determined based on numerous relevant business and candidate factors including, but not limited to, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs. The salary range listed is just one component of the total compensation package for employees and it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

Pursuant to the California Consumer Privacy Act of 2018, Bandai Namco Entertainment America Inc. is providing the following notice regarding the Personal Information we collect and use in the context of this job application:

About Bandai Namco Entertainment America Inc.

Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry’s beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS™ series and the blockbuster title ELDEN RING™. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM™, NARUTO SHIPPUDEN™, DRAGON BALL™, and ONE PIECE®. Bandai Namco Entertainment America Inc. is headquartered in Irvine, California. More information about the company and its products can be found at