The Digital Marketing Coordinator will work within the Digital Business department at Bandai Namco Entertainment America Inc. executing digital marketing strategies to increase revenue and profitability of our digital products. The primary job responsibilities involve successfully assisting the Digital Business team with various tasks, such as tracking marketing beats, maintaining calendar of beats for 1st Party (1P) channels, and assisting with deliverables including managing assets and copy. Must be able to think creatively, implement processes, and multitask in a fast-paced, deadline-driven environment.
This position will work 32 hours a week and is a short-term contract role with possibility of extension.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Execute activities on the digital channel marketing calendar
Manage marketing beats calendars for upcoming products and execute activities on the digital channel marketing calendar including copy creation and selection of assets
Execute creation of assets via internal portals for marketing materials to support digital marketing campaigns
Deliver assets to 1st Party Partners to support 1st Party distribution
Supports team with tracking 1P marketing support via Excel and creating presentation slides for select marketing plans, post-mortems, monthly reporting, and other reports
Help manage digital editions on the corporate game product page including creating UTM tracking and linking product pages to the corporate site
Assists with maintenance of project management tool with creating or updating tasks
QUALIFICATIONS/REQUIREMENTS
Extensive knowledge or interest in videogaming, interactive entertainment industry and/or Japanese animation (preferred)
Experience working successfully with social media channels in executing social/community plans
Strong familiarity with digital marketplaces and setups of digital product launches from either the operations or business side
Collaborative team player who is able to meet and/or exceed team goals
Ability to multitask and be flexible about changing role requirements
Self-motivated, confident and energetic
EDUCATIONAL REQUIREMENTS
Bachelor's degree in Marketing, Sales, Finance and/or Business or
Equivalent work experience
BONUS POINTS
Current/Past experience working in games industry
Hourly Rate: $28 - $33
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About Bandai Namco Entertainment America Inc.
Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry’s beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS™ series and the blockbuster title ELDEN RING™. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM™, NARUTO SHIPPUDEN™, DRAGON BALL™, and ONE PIECE®. Bandai Namco Entertainment America Inc. is headquartered in Irvine, California. More information about the company and its products can be found at http://www.bandainamcoent.com.