Amazon Games is searching for a Social Media and Content Marketing Manager with a passion for games, content and entertainment, who enjoys telling stories, writing narratives and creating fun, humorous and engaging multi-channel content for games! This position can be located in either in Munich, DE or London, UK.
As a Social Media and Content Marketing Manager you will lead planning and development of content, copy and narratives for marketing campaigns, spanning the full marketing lifecycle. These campaigns will engage audiences across social media, Amazon owned and operated channels, editorial content and partnerships. You will work with internal teams such as PR, brand, performance marketing, and community teams to create narrative wrappers that will contribute to long-term campaign strategy, and day-to-day content to engage players.
Equal parts creative and data-driven, this is an important role as we strive to create cohesive stories and exciting audience experiences using both insights on what our players enjoy, as well as (pop)-cultural trends and cross-channel insights. In this role, you will be responsible to build out relevant regional social media channels and content to engage with our community. You will also work with our global team on localization for global campaigns.
Success in this role requires excellent customer instincts to connect our brand’s voice with our audience’s passion for games.
Key job responsibilities
Lead creative ideation, develop and execute innovative campaigns for our audiences by providing creative themes and narratives for our major content beats in EMEA
Ensure cohesive campaigns by contributing to content strategy and deliver copy directions to key stakeholders
Localize North American led campaigns and work with local teams on adjusting campaigns where culturally or content relevant
Work closely and collaboratively across brand marketing, PR, community and content teams to champion storytelling and execute activations, events and strategies.
Efficiently create highly topical trending content to increase the relevance of our games, foster conversation and help build vibrant communities
Manage agencies and oversee content development, performance and campaign execution
Develop performance metrics for individual channels; monitor regularly to understand effectiveness of strategy and creative, making continuous improvement
Experience using data and metrics to drive improvements
Experience with marketing strategies in online and mobile channels
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience in Social Media Marketing within the entertainment industry
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Excellent communication skills, both written and verbal.
About the team
Amazon Games applies the principles of Amazonian culture to the world of gaming. We have a diverse team of talented, creative people pairing their love of making games with the unique strengths that come with being part of Amazon. Across all of our teams and locations, we are united by a common purpose: to share great gaming experiences with customers around the world. We believe in a future where everyone is a gamer and everyone can create, compete, collaborate and connect through games, and we are looking for the right people to help us build that future. With the power of Twitch and AWS at your fingertips, you will have the chance to innovate in gameplay, creativity, marketing, and technology, while working alongside some of the smartest and most creative minds in the industry.
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.