Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
What We Need
This role is part of the 2K Growth Strategy team that is responsible for title P&L’s, business strategy, and commercial operations globally. We partner across the organization to align on business objectives and then execute against them with efficiency. The Senior Director, Growth Strategy will lead 2K’s strategy and growth initiatives for AAA Sports and Strategy products across various business models.
This position will be based onsite in Novato (Bay Area) 3 days/week.
What You Will Do
Lead and manage the Growth Strategy team for sports titles. This role is directly accountable for commercial operations for multiple $100M+ global game franchises.
Drive growth and alignment internationally with our global counterparts and territory teams responsible for a $500M+ segment of our business.
Serve as 2K’s expert on core sectors of the gaming industry, including prevailing and emerging business models, genres, developers and publishers
Partner with teams leads across the Game Studio, Marketing, Finance, Product Development (PD), Legal and other key stakeholders to develop high impact, player friendly commercial strategies
Lead strategic planning and commercial prototyping for both innovating on existing business models and exploring new potential business models and opportunities
Identify key trends and opportunities throughout the user funnel, including sales, engagement, retention and monetization
Partner with PD, Analytics and other live services teams to develop compelling, comprehensive franchise-level live services strategies covering in-game stores, limited time modes and events, objectives systems and personalized communications
Partner with Performance Marketing, Social, CRM and Brand to develop, execute and optimize out-of-game engagement and retention tactics across social media, influencer, email and other channels
Manage and guide work-flow prioritization for the team’s planners, strategists and analysts to maximize impact and ensure timeliness of deliverables
Exceed sales and revenue targets by persistently driving incremental engagement, retention and monetization optimization
Establish and evaluate long term vision for each franchise, determining the financial potential for each release and the opportunities and risks most impactful to the P&L
Maximize user acquisition throughout each title’s lifecycle through optimized full game promo roadmaps and 1P subscription offerings
Maximize global user engagement, retention and monetization through optimization of existing features, content planning and live events, as well as collaborating on the development of new features/content/events
Drive incremental regional user engagement, retention and monetization via compelling and rewarding region-specific promotions and events
Maintain organizational visibility and alignment on product and content performance, new/potential optimization opportunities, execution efficacy, and forward-looking feature prioritization
What Will Make You A Great Fit
10+ years of professional experience in fast-paced, dynamic, consumer-focused technology companies; ideally some of that in gaming
5+ years of experience with lifecycle marketing/management or customer growth roles
5+ years managing, hiring and scaling teams for customer delight
Proven leadership and influence with cross-functional, operating teams that built execution success with positive teamwork and morale
Strong analytical, quantitative skills and business judgment to model sophisticated scenarios and apply insights to strategy and planning
Investment banking experience is a plus
Past roles with global execution is a plus
Past roles with start-ups is a plus
The pay range for this position in California at the start of employment is expected to be between $195,000 and $275,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.