2Game Digital is a leading global gaming and digital entertainment provider with a 10 year legacy of uniting gamers to the digital entertainment they love best. 2Game Esports is our Professional Esports team division.
2Game Esports is seeking a Senior Content Producer to own and run all aspects of the content creation, sourcing, management, distribution, and measurement. This will consist of building a content strategy and developing a content system to fuel a one of a kind esports content hub, designed to bring fans into the world of esports in an immersive and transformative fashion.
What you’ll do:
Work out of our São Paulo office where our esports teams train
Develop the content strategy to fuel our leadership in the esports gaming space. Bringing a unique approach to educational and aspirational content aimed to attract and arm new fans to action on esports.
Build out a network of writers and creators to craft and develop original esports content.
Create and manage a holistic editorial calendar aligned with business objectives and audience interests.
Implement SEO best practices in content creation to improve search engine visibility and drive organic traffic to our website.
Integrate content strategies with tech solutions, such as CMS and marketing automation tools, to optimize content creation and distribution.
Develop and implement content governance frameworks to ensure consistency, quality, and compliance across all content produced.
Create, schedule, and publish compelling content across owned channels.
Leverage data and analytics to optimize creative copy & content for SEO, customer experience, and audience engagement. Track and measure the performance of content using relevant KPIs + provide regular reports with insights and recommendations for improvement.
Introduce innovative content solutions and approaches that differentiate and keep us at the forefront of industry trends.
Work cross functionally with teams to ensure healthy and qualified traffic, engagement and audience development is building throughout esports activity across 2Game Digital sub-brands.
To be motivated in collaborating on strategy to bring new audiences to Esports fandom through experiential and educational content of different mediums
What you have:
8-10+ years of content marketing, production and/or editorial experience, preferably within the sports, gaming/esports and entertainment industry.
Proven project management experience; adept at handling complex, large-scale, and time-sensitive projects in a fast-paced, agile work environment.
Production and/or publishing experience preferred
Must have a passion and deep understanding of traditional sports (basketball, football, etc.), esports and fantasy sports.
Experience in the content/CMS and media tools
Deep network of editors, creators, producers, etc. and experience building out contracts and navigating and managing editing, reviewing, optimizing and scheduling
Proven experience building and managing large scale projects
Digital-forward, consumer-focused, driven to innovate, highly organized, detail-oriented, and capable of managing multiple projects with a sense of urgency while adhering to strict deadlines.
Excellent writing and presentation skills
Fluent in English and Portuguese
Where you’ll live:
Residence near São Paulo or willingness to relocate.
