User Acquisition Manager

Responsibilities:

• Drive and optimize global mobile marketing campaigns across Google, Facebook, Apple, Snapchat, and other programmatic/non-programmatic networks
• Understand and utilize ad attribution and tracking with mobile measurement partners (e.g. TUNE, Adjust, Appsflyer, Kochava)
• Monitor, optimize and report performance of campaigns on an ongoing basis
• Identify targeting segmentation and creative solutions to improve acquisition performance
• Develop test plans, measure performance and make recommendations based on testing
• Partner with cross-functional teams to deliver on joint KPIs
• Identify the highest impact testing opportunities, prioritize, execute, track results and communicate to game and marketing teams

Required Skills:

• 3+yrs of mobile consumer advertising or mobile media buying experience with a consistent track record of measurable results
• Hands-on campaign management experience within Performance Marketing
• Strong analytical skills and experience working in metrics-based companies
• Intuitive grasp of data and strong with Excel
• A genuine interest in social, gaming, analytics, and advertising is a must.
• Passion for problem-solving: You are able to seek new, unfamiliar, and possibly daunting problems—to break them down into manageable bits and solve them
• Proven ability to effectively influence others without directly managing them
• Proven ability to build and nurture relationships with both internal & external teams
• Outstanding communication skills – both written and spoken
• Experience working in fast-paced environments, preferably in an internet, financial, or consulting industries
• SQL and/or Programming Experience a plus
• BS/BA degree in math, science, or engineering, or consistent track record in a quantitative/problem-solving environment(or equivalent training and experience), MS encouraged but not required

What we offer you:

• Work in a studio that has complete P&L ownership of games
• Competitive salary, discretionary annual bonus scheme and Zynga RSUs
• Full medical, accident as well as life insurance benefits
• Catered breakfast, lunch and evening snacks
• Child care facilities for women employees and discounted facilities for male employees
• Well stocked pantry
• Generous Paid Maternity/Paternity leave
• Employee Assistance Programs
• Active Employee Resource Groups – Women at Zynga
• Frequent employee events
• Additional leave options for most employees
• Flexible working hours on many teams
• Casual dress every single day
• Work with cool people and impact millions of daily players!