Zero Code is the dedicated gaming and esports marketing agency within OMG (Omnicom Media Group) – an Omnicom company.

Unlike traditional marketing agencies, Zero Code operates in esports and gaming content and partnerships. Zero Code can provide its clients with unique specialized solutions for all things gaming and with deep knowledge and leverage in the marketplace. Our approach integrates gaming strategy, audience and industry insights, ideation, negotiation and execution. Established in 2006, Zero Code pioneered some of the most innovative and award-winning programs across gaming platforms, game IP and esports/influencer partnerships.

Associate Director

The ideal candidate loves and plays a variety of games, has deep knowledge of the video game and esports industry but also a genuine curiosity for new technologies and gaming platforms from core to casual. Candidates must have the ability to translate the creative “language” of gaming focused entertainment into marketing programs

Requirements:

4+ years-experience with gaming, esports and game influencer programs
Understanding of gaming industry overall, esports from leagues to teams, influencers, genres, titles as well as new areas of interest such as metaverse games
Experience working with game publishers and/or game platform
Understanding of Twitch, YT, FB and other game streaming, VOD and social platforms as media and content distribution channels
Overall understanding of the gaming audiences from core to casual
Must be a self-starter with a strong ability to embrace an entrepreneurial spirit in the context of a corporate environment
Extremely strong communicator, both written and verbal – in person and on conference calls
Creative thinker who can develop unique ideas, solutions, and programs
Highly organized, with the ability to manage and prioritize many simultaneous deliverables
Manage teams that works across multiple clients/brands
Ability to work with multiple teams and partners
Powerpoint, Excel and Word required
Adobe Photoshop skills are a plus

What this role calls for...

Program Development

Lead gaming/esports idea generation within agency team while managing client facing sell through
Build programs or ideas using expertise, marketplace intel, and creative thinking
Work with partners to develop custom solutions and original content
Determine optimal asset deliverable mix + branding elements within partnership proposals
Employ strategies and tactics to drive awareness and fan engagement across all relevant content and social channels

Program Execution

Manage teams across multiple brands
Oversee implementation, tracking, and valuation of partnership activation
Create optimal asset management process including timeline tracking and internal/external approvals
Help analyze campaign performance against benchmarks and optimize to ensure program surpasses expectations
Construct and present impactful program recaps designed to optimize future strategy and tactics

Support internal (Omnicom) Teams and external Agency partners

Support OMG teams with tactical insights across gaming media channels
Work with agency partners to develop holistic gaming programs that tie into overall brand strategy
Provide gaming industry overviews and trends

Gaming Landscape Consultation

Create overall gaming and esports landscape analysis with focus on brand relevant opportunities and innovation
Analyze and understand the targets’ consumption behaviors across the gaming ecosystem
Maintain in-depth understanding of emerging gaming trends and opportunities
Provide timely gaming marketplace information regarding, partnerships, competitive activity and trends

Zero Code is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.