For decades, Wizards of the Coast has connected people around the world through play and imagination, with core games that have defined their genres - Magic: The Gathering® and Dungeons & Dragons®. We want to offer more ways to connect and play as the company grows. And that’s where you come in.
What is this role all about?
We are seeking a Sr Manager Digital Product Marketing to lead global games marketing for Dungeons & Dragons and its digital Role-Playing Games. This self-starter should have a passion for and experience in video game marketing which include product, brand, influencer, community, and awareness marketing initiatives. You will have extensive experience in the product marketing of high-profile games on multiple platforms, including PC and Mobile, and with diverse business models, with strong understanding of digital product development, production, and customer engagement systems.
If you’re satisfied just being another cog in the corporate wheel, this role isn’t for you. We’re looking for someone to come help us define and build the games marketing organization of the future.
A day in the life of a Sr. Product Manager:
- You are a Vision Setter. And you will be the Marketing Business Owner and Internal Champion for your Game
- Drive both short and long-term strategy and marketing goal setting for your title
- Creative: Work with internal teams and external agencies to create larger-than-life authentic marketing campaigns.
- Global View: Recognize that Gamers exists everywhere and work with global regional teams to ensure success in their respective markets
- Develop and Execute Marketing Campaigns with responsibility for handling a multi-million-dollar budget
- Strategic Leader: Plan, Develop, and Execute your Marketing Strategy (Positioning, Audience Segmentation, Market Strategy, etc.)
- Partner and build strong relationships across the organization
- Effectively communicates knowledge of the RPG category and emerging consumer trends
- Closely monitor and draw conclusions from key performance indicators such as engagement, retention, monetization, awareness and market share
What you’ll bring:
- A Self-Starter who is passionate about making waves in the games industry
- Master’s Degree in Business Administration (MBA) highly preferred but not required
- Experience in PC, console, or mobile games marketing strongly preferred.
- 4-6 years of experience in product marketing including go to market plans and marketing playbooks
- Real passion for both games AND the business of games highly preferred.
We are an Equal Opportunity / Affirmative Action Employer.
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
