At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We are looking for a Senior Social Media Manager to lead all aspects of our social marketing mission and efforts. As a key member of the Marketing organization, you will work closely with business partners across the company to execute high-impact social campaigns driving engagement with our fans, generating new follower growth, and reacquiring players across our portfolio of franchises and products, including Magic: The Gathering® and Dungeons & Dragons®.

You are a social marketing professional who possesses hands-on campaign deployment, proficiency in social marketing analytics, and experience with global brands.

What you'll do:

Manage a team of social and influencer marketing professionals in the development and execution of owned and paid social marketing programs and campaigns.
Set vision and strategy for social media and influencer marketing, including but not limited to content strategy, influencer strategy, and paid/owned social strategy.
Build and continuously evolve social media and influencer marketing strategies that grows paid and organic engagement, follower growth and brand awareness across Facebook, Instagram, Twitter, YouTube, Twitch, and TikTok.
Collaborate with global brand marketing, digital marketing, creative, and community teams, to set and execute overall social content calendars that deliver best-in-class social content. Provide ongoing performance feedback to inform content creation strategy and optimal new product launch support plans.
Analyze new and existing social media platforms, recommend and manage mix of platforms as part of the digital media marketing ecosystem. Establish social media benchmarks and standard methodologies.
Ensure that social marketing plans incorporate and are consistent with marketing objectives, delivering quantifiable results for each program.
Be an industry leader with vision on market trends, providing inspiration and thought leadership on ways to engage our audience and grow our social media followers.

What You'll Bring:

8+ years of social media marketing
Track record for people management, mentoring and growing talent within an organization.
Passion for and experience with crafting social-first content, with a proven track record to think strategically about creative and a solid understanding of the social media landscape
In-depth knowledge and hands-on experience handling social media and influencer campaigns across social platforms including, but not limited to, Facebook, Instagram, Twitter, YouTube, Twitch, and TikTok.
Develop social strategies and media plans, as well as quantify the reach, impact and efficiency metrics of each social and influencer campaign.
Experience with enterprise social listening tools and social marketing reporting platforms.
Comfortable working in a quickly-moving and highly dynamic environment
Experience working with global brands; gaming preferred.
Passion for both games and the business of games
Empathy for gamers and the global gaming community
Known for building collaborative relationships with key internal partners as well as external influencers, business partners, and leaders with vision.
4-year college degree or equivalent experience

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.