This job listing expired on Jan 2, 2021
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For decades, Wizards of the Coast has connected people around the world through play and imagination, with genre-defining games - Magic: The Gathering® and Dungeons & Dragons®. We want to offer more ways to connect and play as the company grows. And that’s where you come in.

Greetings, brave adventurer! We’re seeking a Brand Manager Wizard (or other class!) to join our Marketing Guild and help craft the future of our realm.

You’ll build and carry out our D&D digital product launches across Europe, and TRPG product launches in Italy. We'll use your experience in video game marketing (PC and Console), and product marketing experience at a leading entertainment or gaming company.

Reporting to the Sr. Brand Manager, D&D, your responsibilities will be in 3 key areas (Brand Marketing, PR and Community Management) focusing on Dungeons & Dragons across digital (EU) and tabletop (IT).

This role can be based in Italy, or at our EU HQ – Stockley Park, UK.

What You'll Do

  • Take ownership of the D&D digital games business in Europe: Plan, Develop, and Execute a marketing strategy (Positioning, Audience Segmentation, Market Strategy) for digital titles key European markets.
  • Collaborate with the Sr. Brand Manager by being the local market specialist to support business planning and develop an EU marketing strategy. Together we'll deliver improved brand awareness, increased player acquisition, positive product sales trends, and increased digital game downloads.
  • Craft and run outstanding marketing campaigns to meet short and long-term business objectives.
  • Work with our Influencer Marketing team to source local influencers, handle budgets within approved thresholds, and build content plans supporting key releases for user-generated content.
  • Research and advise on offline marketing opportunities to drive business growth within local market and the region.
  • Manage daily local media relations. Develop and run tactical PR plans with the EU PR agency.
  • Solicit, track, and report regularly on community sentiment and discussion. Coordinate with management and internal teams to implement appropriate action plans.
  • Lead all local marketing campaigns, analyze performance, and optimise.
  • Become the brand guardian for Dungeons & Dragons in Italian market.
  • Deliver presentations and updates to internal partners and the EU senior leadership team.

What You'll Bring

  • Educated to degree level in a relevant field, or equivalent experience
  • 3+ years’ experience in digital product/brand marketing
  • Previous experience with a leading video game/entertainment company required
  • Demonstrated ability to act as a brand/product spokesperson
  • Great understanding and appreciation for gaming and pop-culture. Knowledge of Dungeons & Dragons would be helpful
  • Excellent written/verbal communication skills
  • Ability to positively persuade and influence
  • Ability to write effective briefs which probe and challenge
  • Experience writing and delivering presentations

Travel Requirements: Up to 10% of time per year Time to Reach Full Performance Level in Position: 3 months

Physical Requirements:

Able to work in Office/Home Office environment, using computer or phone for long periods.

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We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.