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Paid Media Manager

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πŸ‡·πŸ‡Ί Moscow

The Agency of Wargaming, the largest advertising production house in Eastern Europe, is looking for an experienced Paid Media Manager

What will you do?

  • Provide effective media plans to meet performance goals (user acquisition) and support the user journey funnel
  • Analyze and optimize current paid media campaigns on a daily basis to deliver better ROI/KPI
  • Find and test new sources of media inventory
  • Track results and deliver reports and analytics
  • Work with creative materials for different platforms
  • A/B tests
  • Competitors’ analyses
  • Click fraud issues management/prevention

What are we looking for?

  • Proven track records of Paid Media campaigns planning and management both desktop and mobile (Display, Video, Programmatic)
  • Strong analytical background
  • Strong overall expertise in digital marketing, understanding roles and benefits/barriers of every channel within digital mix
  • Required skills: Google Ads, DV360, Google Analytics

What additional skills will help you stand out?

  • Expertise in digital media strategies and large digital accounts development worldwide
  • Strong knowledge of GMP