This job listing expired on Oct 21, 2021
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Job Overview

The successful Marketing Specialist will oversee Wargaming’s premium PC product, World of Tanks, within the Chinese market. In this role, you will assist and support the China Marketing Manager helping to shape the future of our product and you will assist in creating complete integrated marketing experience across media planning, internal and external communications as well as forging strategic partnerships within China. Within this role, you will also work closely with our strategic partner 360 and in conjunction with the Marketing Manager, China, assist in developing acquisition facing media plans

The ideal candidate will have a proven track record of understanding of acquisition techniques, brand building, and local media dynamics. They ideally will also have a proven track record with working with China media agencies and external partners.

We’re looking for a tenacious, strategic and analytical thinker who thrives off challenges, can break down problems, drive solutions, share their experience and knowledge, and engage effectively with internal colleagues.

Reports To

Marketing Manager, China

What will you do?

  • Work closely with the China Marketing manager to implement global marketing strategy for World of Tanks PC in China – execute marketing plans focused on customer acquisition in fast paced environment
  • Assist and direct external partners including, but not limited to creative and media agencies and advertisers to bring your campaigns to life on TV, online, print, outdoor, etc.
  • Provide and analyze scheduled and ad hoc data reporting to both regional and global stakeholders.
  • Gather insights to support product and marketing decisions as provided by the China Marketing Manager
  • Become the World of Tanks PC territory expert to drive the most impactful marketing campaigns across existing and new channels
  • Assist and attend on ground events as required and provide support as needed.
  • Assist in creative briefs and work with internal and external resources on the delivery of high-quality assets (online, TV spots, etc.).

What are we looking for?

  • Strong experience in digital marketing discipline either on the client, agency, or publisher side, with proven results in regional campaign planning and execution
  • Good understanding of regional media landscape e.g. digital, social, broadcast and print channels. Existing network of media agencies and partners
  • Passion and interest for video games and industry
  • Demonstrated analytical skills, and developed verbal and written communication skills
  • Native Chinese speaker
  • Proven cases of developing and evolving successful acquisition campaigns.
  • Experience with maximizing budgets and generating synergy across media and PR.
  • Intermediate or higher level of English
  • Drive for constant personal development and the development of your field

What additional skills will help you stand out?

  • World of Tanks PC player (or similar games)
  • Team Player, curious and self-motivated. Innovative and out-of-box thinker
  • Previous experience in customer acquisition for freemium services or free-to-play games
  • Ability to analyze and interpret complex information and present it in a clear and concise way
  • Strong understanding of the premium F2P PC games market both in China and globally
  • A passion for videogames.

About Wargaming:

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Delivering legendary games since 1998, Wargaming has grown to become one of the leaders in the free-to-play MMO gaming industry with 4500+ employees and more than 20 offices globally. Over 200 million players enjoy Wargaming’s titles across all major gaming platforms, including the massively popular World of Tanks and World of Warships.Working in our company means always having interesting challenges and gaining valuable experience while working with top-class experts.Take your place among our passionate and experienced team and bring out the best in yourself at Wargaming! Please see Wargaming Candidate Privacy Policy for details on how Wargaming uses your personal data.