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Wanyoo

(Closed) Marketing Manager

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Wanyoo
🇬🇧 London
£30,000 – £40,000 GBP per year

WHAT IS WANYOO

Wanyoo was established in 1998 and is the world’s largest Esports Studio chain. We have set out to be a source of healthy and joyful e-entertainment to show the good that Esports have to offer! Wanyoo is more than just food and games...it’s about great service and bringing the community together! We operate more than 1200 stores in over 50 cities, and we have over 10 million members around the world.

Wanyoo is on its way to becoming the leading Esports destination with the mission to bring gamers together in more meaningful ways, and to support the teams who have the passion to pursue great things! In every store we offer gamers an optimized PC configuration for a high-quality gaming experience.

We are looking for an experienced Marketing Manager whose mission will be to:

  • Ideate and plan a variety of goal-led marketing activations, ensuring campaigns deliver our brand promise
  • Work closely with marketing colleagues on campaign execution, storytelling and audience targeting to deliver optimal impact
  • Foster community engagement and reaction, and seek to understand Gamer’s sentiment and trends
  • Be data led, understanding the links between marketing inputs and performance outputs,
  • Lead post-analysis, and ensure learnings are reflected in future planning
  • Communicate goals for all campaigns, and ensure those goals align with Wanyoo's commercial objectives
  • Provide clear briefs to Wanyoo's Studios function for creation of campaign assets, and supplement their work with external content creators when required
  • Support delivery of activations on Wanyoo's social accounts, ensuring a consistent cadence of activity to build audience and maximise campaign engagement
  • Provide ad-hoc support to the broader team for product-related Marketing and PR campaigns
  • Support accurate forecasting of marketing costs, owning campaign ROI reporting and spend management

We're looking for:

  • Track-record of memorable marketing activations for a youth-focused brand
  • Understanding of youth culture and trends in media consumption
  • An innovative and creative mindset, with a healthy respect for data and insights
  • A deliver, with proven ability to take a concept from ideation to completion
  • Comfort in things moving fast, and making things happen
  • Experience in executing marketing activity in multiple international markets
  • Resourceful mindset and ability to do a lot with a little when necessary
  • Knowledge of marketing best-practice and regulations, particularly in relation to influencer marketing and global customer data management legislation
  • Excellent written and verbal communication in English, other languages desirable

At Wanyoo we pride ourselves on being a supportive and dynamic team, who appreciate dedication and ambition. We offer an inclusive and safe environment, where our teams can grow and develop alongside our company. Gaming is the place where music, fashion, sport and technology come together, and Wanyoo is the leading social hub and World's gaming cafe. If you have a passion for gaming, communication and marketing this is the right opportunity for you!

Benefits:

  • Casual dress
  • Company social events
  • Employee discount
  • On-site parking
  • Store discounts
Apply Now
This job has been closed. Either the position has been filled or it is no longer active.