As a Senior Content Marketing Manager, you will fuel global marketing and sales efforts by developing a content strategy for Player Engagement and Analytics products.
Unity is tried and tested by the biggest studios in the world, with the likes of Riot Games, Ubisoft and EA using Unity solutions to build and operate their most successful titles. Building on this success, Unity is dedicated to developing new and better solutions. To support this the team seeks an experienced and technically minded content marketer!
What you'll be doing
- You will define the content roadmap and build and fulfil content marketing plans in pursuit of business objectives around awareness, product adoption and revenue.
- You will develop a rich, continuous pipeline of compelling marketing content to engage potential and existing customers, including articles, web pages, presentations, demos, webinars, case studies, white papers and more.
- You will use your understanding of content performance to report on content and campaign success and continuously iterate on what isn’t working
- You will translate sophisticated technical topics into simple, high-impact concepts for a diverse group of buyer and user personas.
- You will be partnering with the Product Marketing Managers and sales, as well as forge relationships with customers and partners to generate content that supports your strategic content initiatives, events, and partner activations.
What we're looking for
- Experience in successfully marketing complex, technical B2B products or services with proven record to build content that performs.
- Ability to rapidly grasp sophisticated products and potential use cases for technology/innovation across a wide spectrum of technology domains.
- Ability to adapt to brand style and tone while crafting content to align with overall marketing narrative and storytelling.
- Excellent problem-solving abilities; displaying accuracy, flexibility, and reliability in your work
You might also have
- Background in the mobile gaming industry or game analytics
- Experience marketing analytics or engagement software in other industries
- Experience across strategy development, writing and production, as well as project and partner management for content marketing.
Life at Unity
Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.
Unity is at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit our website.
Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
