The opportunity
Unity Technologies Korea is seeking a Performance Marketing Manager to support our B2B account-based marketing efforts through paid media channels, ultimately helping drive revenue and impacting the bottom line!
We are excited to be seeking a motivated individual who is a specialist in paid media campaign management (Facebook, LinkedIn, Instagram, Programmatic, Naver & etc). You should have a firm understanding of each content type and format at different stages of the buying cycle all while breathing data to optimize performance.
You will be crafting campaigns to fulfill the buying funnel with a strong pulse on testing, campaign performance, lead quality scores, and implementation of standard methodologies in the short-term. Long-term goals are to strategize the paid ads funnel, making sure to scale our paid efforts, and optimally generating awareness, educating, and converting new acquired audiences.
What you’ll be doing
- Lead, implement, and optimize digital account-based marketing skills paid media campaigns (end-to-end) across designated strategic verticals to achieve required bottom-line outcomes
- Responsible for metrics such as cost per qualified lead, MQL volume, lead quality, and TAL penetration
- Work closely with global demand generation team and local agencies for local realisation of paid ABM campaigns that engage and deliver leads within our targeted account list(based on particular industry, account and persona segmentation)
- Nurture and supervise the leads by content curation and creation (field events, webinars, direct mail, social, etc.), constantly optimize paid channel setup and processes to ensure an efficient spend ratio and CPL across channels
- Drive implementation and operation of performance marketing reporting across all initiatives, ensuring all needs are met across partners
What we’re looking for
- Proven experience in Digital Marketing and paid social campaign management
- Excellent understanding of global and local media channels (Facebook, LinkedIn, Naver & etc.)
- Successful track record of carrying out, measuring, and delivering on digital marketing performance metrics
- Outstanding project management and partner leadership skills
- Excellent demeanor towards working in a collaborative and cross-functional environment with a large number of teams
You might also have
- Previous experience in working closely with multiple stakeholders like product marketing, sales BD, sales Ops. and media partners at delivering high-quality leads or transactions that turned into revenue
Life at Unity
Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.
Unity is at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020.
Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, disability, gender, or any other protected status in accordance with applicable law. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
