Company Description

Ubisoft teams are driven by their desire to enrich players' lives through original, memorable entertainment experiences. These teams bring to life whole new worlds – true playing fields in which players can freely express their imagination, leading to moments of surprise, fun and adventure, as well as fostering learning and discovery.

For more than 8 years, via its Ubisoft Mobile entity, Ubisoft has also shaped worlds on smartphones and tablets through its portfolio of mobile games.

Ubisoft is seeking its regional mobile marketing manager for the LATAM region. Based in Sao Paulo, and reporting to the Managing Director for Latin America, with a dotted line to the Mobile Headquarters in Paris, you will be part of the team ensuring the success of our mobile games in the region, growing our playerbase, and crafting relevant experiences for our regional players.

You will collaborate with multiple teams across the world, including mobile headquarters in Paris, mobile regional teams in APAC, studios, as well as the PC & Consoles teams in Brazil and other LATAM countries.

At Ubisoft, you will have a chance to develop your skills and work alongside dedicated team members who are pioneers in their field, throughout the world. You will be part of a warm and stimulating environment in which you can push back the boundaries of both the imagination and technology to create worlds that will inspire our players.

Job Description

As a regional mobile marketing manager for Latam, your role will be to craft and execute the marketing strategy for our portfolio of mobile games.

Roles and responsibilities

Work with HQ and other regions to define strategic integrated marketing plans that support regional sales and growth strategy for our upcoming mobile titles
Plan, coordinate and execute regional marketing activities: brand marketing, social media activations, community development
Adapt and amplify global initiatives, taking into account local specifics, to align with regional strategy
Identify local opportunities for marketing activations
Guide media targeting and budget allocations and research/analytics-based plans to measure media and brand impact
Measure performance and conduct data analysis to produce quantitative and qualitative insights about our activations performance in the region
Work with LATAM PC and consoles teams to create relevant coverage and awareness and maximize value from all activities
Manage and maintain relationship with regional vendors to maximise ability for execution and innovation
Provide in-market feedbacks and insights, and stay up-to-date with relevant trends and best practices in a mobile marketing environment
Ultimately ensure that marketing activations are managed to the exceptional standards, utilising all relevant, available and applicable optimisation methods to drive maximum impact and growth

Qualifications

5+ years of experience in brand building and execution of different types of marketing channels for Mobile titles
Demonstrated ability to plan and execute marketing campaigns across the region with measurable outcomes
Deep understanding of LATAM markets differences with
Proven experience of being a proactive strategic partner to the product, editorial, distribution and executive teams
Collaborative leader with exceptional influencing skills and experience working across many areas and levels of an organization
Strong creative skills, including the ability to generate and sell new campaign ideas
Highly numerate with strong critical thinking skills and rigorous attention to detail
Fluent in English
Previous experience in marketing in the video games or entertainment industry
Dynamic, enthusiastic, rigorous and love teamwork