This job listing expired on Apr 17, 2021
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Company Description

Ubisoft is composed of over 18,000 talented people located in 55+ development studios and offices across the globe. With more than 80% of our teams dedicated to creation, Ubisoft is the biggest in-house creative force in the industry.

Home to the North American Ubisoft headquarters since 1996, Ubisoft San Francisco opened its development studio in 2009 and since developed Rocksmith® and Rocksmith 2014, to teach millions of people how to play guitar and bass. With a song library of over 1,500 songs and 9 years of support the Rocksmith franchise helped millions of players around the world on their musical journey. In 2017, the studio released the critically acclaimed South Park™: The Fractured But Whole™, in collaboration with Trey Parker, Matt Stone, and South Park Digital Studios. The studio is currently working on two unannounced projects.

Ubisoft’s worldwide network of video game development studios and business offices work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Rainbow Six Siege®, Tom Clancy's The Division®, For Honor®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and more. Ubisoft is a global leader in the video games and entertainment software industry.

With an expansive global distribution network, Ubisoft is also a company that stays in close contact with its local fans.

Ubisoft is committed to enriching player’s lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.

Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine and everyone is eager to share knowledge.

Join us and shape the future of entertainment. Join us and create the unknown.

Job Description

Ubisoft Entertainment, a global leader in the video games and entertainment software industry, is currently seeking a Director of Customer Relationship Management (CRM) Strategy. This individual has extensive experience in key aspects of CRM, is data driven, works well cross-functionally, and has a track record of success. They will report to the Sr. Director of Customer Relationship Management and will be responsible for the leadership and management of the NCSA CRM Strategy Team, in order to develop, manage and execute campaigns and programs that enrich Ubisoft’s relationships with our gamers across our various brands.

What Does the Ideal Candidate Looks Like?

  • Customer-focused: You understand the value of customer experience and satisfaction, and use those as a strategic foundation
  • Data-driven and analytical: You set clear goals and objectives, and use data to monitor performance and determine best course of action
  • Process Driven: Process and Prioritization is a passion of yours, and you achieve operational efficiency and effectiveness with these efforts
  • Proven problem-solver: You bring a new perspective to the table and are focused on results
  • Caring Leader: You know that leadership comes from good ideas and how you treat others, and work well across the organization

WHAT YOU'LL DO

  • Lead a high performing, highly collaborative team to develop a strategic CRM framework for Ubisoft titles to meet company objectives and player experience goals
  • Manage the creation and execution of highly personalized, multi-channel CRM campaigns and drive continuous improvements to individual channel strategies, dynamic content and player journeys
  • Create robust audience strategies to optimize retention, monetization, and engagement
  • Track, report and improve upon actual performance metrics of individual campaigns and strategic KPIs for retention, engagement and customer lifetime value. Be accountable for the final performance of the campaigns themselves
  • Structure A/B and/or multivariate tests to optimize campaigns and develop a testing strategy for all channel and audience metrics
  • Close collaboration with Brand, Media, Analytics, Data Science, Audience Management, and Digital Marketing Teams
  • Partner with CRM Operations team, IT and Business Intelligence teams regarding data planning and flows, and optimize campaigns leveraging existing CRM Marketing Automation toolset
  • Identify industry trends and opportunities for innovation in the direct marketing space
  • Be a customer advocate within Ubisoft marketing, ensuring the highest quality interactions with the customer across all lifecycle channels

Qualifications

WHAT YOU'LL BRING

  • CRM experience with demonstrated success in multi-channel direct digital marketing
  • People Management experience, preferably working with distributed teams in remote locations and countries
  • Demonstrable expert in the field of CRM Strategy using multi-channel customer communications
  • Experience in using multiple CRM and Marketing Automation toolsets like Adobe, Salesforce, Movable Ink, etc.
  • A strong understanding and background in marketing communication principals and best practices
  • Excellent communication skills, with the desire to setup and build cross team collaboration
  • A strong understanding of digital design principals, user experience design, legal guidelines such as GDPR, CCPA, CAN-SPAM and deliverability best practices

Additional Information

WHAT YOU'LL GET

  • Medical, dental, and vision coverage
  • Employer HSA contribution (with enrollment in a HSA eligible medical plan)
  • 401k match
  • Paid vacation, holiday and wellness time
  • Fitness, physical, and eSports challenge reimbursements
  • Ginger emotional support app for you and your adult dependents with up to 10 sessions per year of video-based therapy and psychiatry services
  • Rocket Lawyer online legal service
  • Rocket Lawyer online legal service membership
  • Paid parental leave
  • Paid time off to volunteer
  • Pawternity – paid time off to bond with a newly adopted pet
  • Sabbatical leave available after 5 years of employment
  • Access to all of the latest Ubisoft games for PC
  • Generous discount on new Ubisoft games

Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.

Skills and competencies show up in different forms and can be based on different experiences, that's why we strongly encourage you to apply even though you may not have all the requirements listed above.

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.