Ubisoft Abu Dhabi is looking for a Brand Manager to champion the brand management and marketing of all our games by working closely with our production teams of both live and new projects. They are the sole owner of marketing, communication, user acquisition & branding to ensure the players are reached and engaged with our games. The Brand Manager will ensure all brand positionings are understood by all stakeholders, (internal & external).

Key Responsibilities include:

Accurately position games in the marketplace
Actively monitor competition activity and provide relevant reports & analysis (competitor, risk etc.)
Define, qualify & quantify the game target
Manage marketing budget & campaigns (ensuring all approvals are sought & obtained)
Master brand guidelines to ensure consistency in all deliveries (graphic & more)
Work with marketing artist(s) to create assets relevant to his missions, provided to operational marketing, PR and other internal & external groups
Liaise with the Ubisoft headquarters marketing teams to evangelize the games & optimize the support they have to offer
Be the relay of brand DNA & brand guidelines to the development team to ensure game fits with overall brand strategy as defined
Be able to handle a mobile gaming project from concept to post-launch
Coordinate with license owners on all marketing & legal topics
Work closely with CRM manager to convey brand identity to our audience (visual + copy) & gather relevant feedback
Responsible for promoting the game to third parties for promotional purposes
Coordinate user acquisition campaigns (asset creation & optimization, reporting, budget allocation & optimization, ensure ROI is matched)
Work closely with design & live operations team to influence exciting content updates for our targets

Key Skills:

Marketing experience within mobile gaming
Experience with user acquisition in the mobile segment
Ideally, having shipped one game successfully on the Appstore’s
Demonstrate ability to run effective marketing campaign
Budget management
Copywriting
Excellent at Office suite
Fluent in English, any additional language is a plus

Qualifications:

4-5 years of hands on experience
Bachelor’s degree in Marketing or equivalent

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