This job listing expired on Jun 6, 2020
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Reporting into the UK Head of Brand & Media, the Brand Manager will be responsible for developing and implementing integrated full lifecycle marketing campaigns for their allocated titles, working as part of a multi-functional team, alongside the Communications Team, Ubisoft Store Team & Events Team.

Based in our office in Guildford, the role involves working across a variety of products, from leading established brands to highly anticipated new IP, and offers an exciting opportunity to join one of the world’s most renowned and innovative videogames companies.

The successful candidate will have at least 2 years’ experience of brand, social & community marketing, with expertise in both planning, media and activation, ideally within the entertainment, gaming or technology industries. They will have a detailed knowledge of the UK media landscape and broad understanding of the full marketing mix, across paid, earned and owned media channels. We are looking for a passionate team player with a can-do attitude to join our collaborative and close-knit team, who can bring a proactive and results-driven approach and a willingness to constantly challenge themselves, plus a keen interest in videogames and entertainment.

MAIN RESPONSIBILITIES

1 PLANNING & MARKET UNDERSTANDING

  • Responsible for planning and delivery of all local launch paid media elements of the marketing plan, social media campaigns & community marketing activations & for allocated products/brands (inc Ubisoft Store).
  • Understands and considers the role of paid, owned and social media, and works with the Communications Team and with the Head of Brand & Media, to set the overall planning context and align UK marketing strategies with EMEA/studio strategies for product launches.
  • Illustrates a keen understanding of both the target audience, and the media landscape, and drives innovation and consumer engagement within the local marketing approach.
  • Works collaboratively with UK Communications Team & Events Team to identify, negotiate, evaluate and recommend opportunities for larger activations and partnerships activated across multiple channels, to secure standout presence and reach as part of the plan.
  • Proactively performs other marketing and communications tasks in line with the needs of the product and the marketing team, as required.

2 BRAND MANAGEMENT EXPERTISE

  • Be the Brand champion for allocated products/brands by
  • Leading the marketing planning process in collaboration with the Communications Team, Events Team plus the Sales & Trade teams.
  • Act as a brand guardian understanding and communicating the product/brand positioning and DNA ensuring all marketing activities align to these values.
  • Communicates and works closely with internal and external stakeholders, to provide information and support. Has a deep understanding of product attributes and benefits and acts as an advocate for his/her product portfolio, both with internal teams, and externally with retailers and partners.
  • Coordination and management of all consumer facing official marketing and paid media creative, including localisation and compliance.
  • Coordinates marketing activity reporting, collaborating with the Communications Team & Events Team to provide a holistic view of campaign success and actionable learnings.

3 PAID MARKETING EXPERTISE

  • Drives the approach to paid launch media, building on existing successes and knowledge to constantly challenge that we are delivering on communicating the right message to the right audience at the right time and sharing information and learnings to help increase our knowledge and understanding across the department.
  • Collaboratively work with the EMEA Brand & Media teams to deliver first class launch campaigns that show innovation and creativity in approach and deliver excellence in execution.
  • Product Launch: Briefs, develops and implements the paid launch media plans (media brief, works with agency to select media that achieve the objectives, creates advertising where necessary, coordinates the delivery & trafficking of assets, etc.)
  • Ubisoft Store campaigns: Briefs, develops and implements the digital media campaigns (media brief, works with agency to select media that achieve the objectives, creates advertising where necessary, coordinates the delivery & trafficking of assets, etc.) in coordination with the Ubisoft Store team.

4 SOCIAL MEDIA MARKETING EXPERTISE

  • Plans local social media campaigns for allocated products/brands working with local agencies to define the local social strategy which works in parallel with the EMEA social strategy, sets KPI’s, activates and reports.
  • Coordinates with the Marketing Intern the EMEA social calendars ensuring posting in line with agreed timings

5 COMMUNITY MARKETING ACTIVATION EXPERTISE

  • Plans the local Community Marketing Activations strategy for relevant products in their portfolio working collaboratively with the UK Communications Team & Events Team, defining the roadmap of community marketing across the product’s lifecycle with KPI’s, activates & reports.

6 COMMUNICATION & OPERATIONAL EFFECTIVENESS:

  • Collaborates with the UK Communications & Events Teams, to deliver integrated and effective marketing campaigns that entertain and excite the consumer target audience and drive engagement with Ubisoft and its brands
  • Communicates clearly and effectively and works closely with internal and external stakeholders, to facilitate understanding and alignment. Has a deep understanding of product attributes and benefits and acts as an advocate for his/her product portfolio, both with internal teams, and externally, with retailers and partners
  • Develops close working relationships with the central EMEA Brand and Media teams, to ensure clear communication and alignment, and act as the point of contact for central product plans and creative direction
  • Demonstrates efficiency across marketing plans and illustrates ROI for all campaign elements, through clearly identified measurement criteria, prudent budgetary management, and thorough analysis. Evaluates and communicates on key metrics and builds actionable insights.
  • Delivers reliable and regular reporting using agreed templates and channels (marketing plans, post campaign analysis documents, media briefs, budget sheets, etc.)
  • Allocates, tracks and assesses the assigned budget for each product, and utilises appropriate tools to ensure exemplary budgetary management and facilitate necessary visibility and compliance

KEY REQUIREMENTS

  • A minimum of 2 years’ consumer brand/product marketing experience, including experience within the entertainment sector.
  • Demonstrable experience of brand management and paid media, either in-house or in an agency environment.
  • Experience of delivering best in class Social Media & Community-centric activations.
  • A proactive and motivated approach, with great organisational skills
  • Experience in managing and maintaining professional relationships with external and internal partners, from briefing and negotiation, to constructive feedback
  • Excellent written and verbal communication skills, and an eye for detail
  • A positive and collaborative team player
  • A keen interest in the videogames and entertainment market