Job Description
What you'll do
The Free-to-Play Acquisition Specialist will be responsible for driving user acquisition for Ubisoft’s Free-to-Play (F2P) games through the execution and optimization of cross-channel digital media performance strategies and tactics (SEM, YouTube, Programmatic, and Social).
Working closely with cross-functional teams (Marketing, Analytics, Ad Ops, Web Development, Data Science, etc.) the candidate will also be responsible for testing, reporting, analysis, and thought leadership on F2P acquisition and strategy.
Given the fast-paced and demanding environment, strong project management, organizational, and analytical skills are essential.
F2P User Acquisition Strategy Leadership
- Develop and lead digital media acquisition strategies for F2P games
- Participate in the establishment, tracking, and reporting of business and media KPIs
- Manage external media and tech partners to ensure performance and cost efficiencies
- Collaborate with internal stakeholders
- Follow and communicate existing and emerging trends in user acquisition and the F2P games business
- Present, defend, and evangelize cross-channel media acquisition strategies, results, and best-practices to key stakeholders
Performance Media Campaign Management
- Execution, Management, and Daily Optimization of cross-channel user acquisition campaigns
- Analyze data to evaluate and optimize campaign performance based on KPIs such as CPA, ROAS, and ROI.
- Lead consistent testing efforts with the goal of improving user acquisition efforts: A/B Creative Tests, Landing Page Tests, Audience Tests, etc
- Collaborate with creative teams for the creation of assets based on best practices
- Monitoring of budgets and performance across all campaigns and partners
- Report on campaign effectiveness and performance to key stakeholders. Build reports and dashboards to provide visibility on UA campaign performances in a clear and digestible way
Qualifications
What you bring
- 2+ years of experience managing user acquisition campaigns in the gaming industry
- Hands-on experience creating and optimizing digital performance campaigns on key Programmatic, SEM & Social platforms: Google Ads, DV360, and Facebook Ads Manager
- Curiosity and desire to test & improve campaign performance, drive innovation, and identify key business opportunities through data
- Strong leadership, communication, project management, and collaboration skills with a proven ability to work with both technical and business teams
- Exceptional analytic skills and ability to summarize results into insights to cross functional teams and internal clients
- Passionate about F2P gaming, user acquisition, and attribution
- Bilingualism (written and Spoken French & English)
Assets
- Experience in F2P gaming
- Video Game industry knowledge
What to send our way
Your CV, highlighting your education, experience, and skills
Additional Information
At Ubisoft Montreal, a preeminent developer of video games located in Montreal’s dynamic Mile-End neighbourhood since 1997, we offer a work environment unique in the industry for allowing you to build and cultivate games that are part of critically acclaimed, iconic AAA franchises of international repute.
When you join Ubi Montreal, you enter a community of passionate, extraordinary developers connected by their need to innovate, to be creative and to work with the latest technology. You’ll discover a world where employees enjoy constant career advancement, a supportive learning environment, and competitive compensation packages.
More than anything, at Ubi Montreal, you will regularly ship a variety of big, quality titles – Assassin’s Creed, Far Cry, Rainbow Six, Watch_Dogs, For Honor and… well we can’t disclose all our secrets just yet… – and work with some of the most talented people in the industry.
At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.
