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Twitch

Marketing Director - Latin America

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Twitch
🇧🇷 São Paulo, SP

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn, Twitter and on our Blog.

About the Role

Twitch is looking for an experienced marketer to lead our marketing and communication efforts to our Latin American (LATAM) audiences (creators, viewers, developers, advertisers, and media). You will be instrumental in driving full funnel marketing campaigns including defining corporate narratives, product and brand messaging, content strategies, and events strategies. Reporting to the CMO (and eventually to the LATAM Managing Director), you will have high visibility across the global marketing, partner management, product, content, and business development teams. You are an empathetic, creative, consumer-tech savvy person with experience working in B2C marketing organizations with the ability to manage complex marketing channels / campaigns with multiple partners.

You Will:

  • Build marketing & communication strategies to Twitch LATAM audiences including the management and use of earned (PR), shared (social, influencers), owned (email, on-Twitch, blog, events), and paid (digital and offline) media
  • Develop relationships between Twitch and our LATAM creators and viewers to better understand their needs, motivations, challenges, and aspirations that translates to relevant marketing strategy, narratives, and execution plans
  • Oversee the development of narrative arcs, whether geo-localized or unique to LATAM, that bring together content and product features in a way that best addresses goals while staying on brand
  • Work closely with key marketing, product, content, and partner management peers to champion the Twitch brand in LATAM
  • Build campaign strategy and go-to-market plans that ladder up to overall brand and audience narratives; engage with internal creative, channel, and analytics teams to ensure execution and delivery of results
  • Manage third-party PR, creative, social, and media agencies

You Have:

  • 12+ years of experience and subject matter expertise in marketing, communications, product marketing, content marketing, and campaign execution
  • Experience working with consumer brands that have global audiences and global impact with HQ outside of LATAM
  • Experience working as an individual contributor and managing multi functional marketing teams of varying levels and size
  • A love of data with the ability to generate insights from quantitative analysis
  • The ability to develop and understand how to target and message important audiences across traditional and emerging media channels
  • Strong writing skills (i.e., storytelling, messaging, brand guidelines copy, etc.)
  • Strong verbal communication skills
  • Strong strategic and analytical capabilities
  • An enthusiastic personality; a passion for creating and a love for games and pop culture
  • Bachelor's degree required; MBA in Marketing, Business, or related fields a plus

Bonus Points

  • Digital brand experience in entertainment, gaming, or community sectors

Perks

  • Amazon Entity, no wellness benefits
  • Medical Insurance
  • Life Insurance
  • Pension Plan
  • Maternity & Parental Leave
  • Paid Holidays
  • Transportation Benefits
  • Childcare Assistance

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.