Company Background: Turtle Beach Corporation is one of the world’s leading gaming audio and accessory providers. The Turtle Beach brand is known for pioneering first-to-market features and patented innovations in high-quality, comfort-driven headsets for all levels of gamers, making it a fan-favorite brand and the market leader in console gaming audio for the last decade. Turtle Beach’s ROCCAT brand combines detail-loving German innovation with a genuine passion for designing the best PC gaming products. Under the ROCCAT brand, Turtle Beach creates award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s NEAT Microphones brand is all about creating the next generation of microphones, with products that embrace cutting-edge audio technology and innovative design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.
Turtle Beach believes diversity in the workplace creates an environment where different perspectives lead to improved creativity, productivity, team member engagement, and overall employee happiness. We’re simply looking for the best persons for the job, and if that’s you…let’s talk!
Summary: We are looking for an experienced social media professional with a proven track record of building category-leading brands on multiple social media platforms from the ground up. Must have experience in the gaming/entertainment industry and have led innovative campaigns that result in demonstrable growth in followers and engagement. The successful candidate will also be responsible for innovating, creating, and executing disruptive strategies on emerging platforms while growing brand awareness to new/untapped audiences. Must be a team player/leader with the confidence to guide direct reports where necessary.
Duties and Responsibilities
- Manage social media marketing campaigns and day-to-day activities
- Develop relevant content topics to reach the company’s target customers
- Help to, create, curate, and manage published content (images, video, written)
- Monitor, listen and respond to users in a “Social” way
- Conduct online advocacy and open a stream for cross-promotions
- Develop and expand community and/or influencer outreach efforts
- Monitor online reviews and work with PR manager to respond to each review timely and with care
- Analyze key metrics and tweak strategy as needed
- Compile reports for management showing results (ROI)
- Identify emerging social trends and platforms and develop appropriate strategies
- Be an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
- Demonstrate ability to map out marketing and content plans. Drive strategies that are proven by testing and metrics
- Monitor trends in social media tools, applications, channels, design, and strategy
- Identify threats and opportunities in user-generated content surrounding the company
- Analyze campaigns and translate data into recommendations and plans for revising social media, content marketing, and social advertising campaigns
- Attend all relevant events and post live updates where necessary
- Work with the partnerships management team to develop and maximize content opportunities
Education/Experience/Skills
- At least 2+ years of proven experience in social media or marketing within the Games/entertainment Industry or Consumer Electronics.
- Degree in marketing or related field
- Demonstrates creativity and documented immersion in social media
- Proficient in content marketing theory and application
- Experience sourcing and managing content development and publishing
- Exhibits the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why ideas are analytically sound
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, TikTok, etc.), and how each platform can be deployed in different scenarios
- Maintains excellent writing and language skills
- Displays ability to effectively communicate information and ideas in written and video format.
- Practices superior time management
- Passion for videogames and strong knowledge of the PC sector
- Makes evident good technical understanding and can pick up new tools quickly
- Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.
- Possesses functional knowledge and/or personal experience with WordPress CMS
- Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
- Ability and willingness to travel
- Fluent in English with sound communication, copywriting, and presentation skills
