This job listing expired on Jan 28, 2022
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Company Background:

Turtle Beach Corporation (corp.turtlebeach.com) is one of the world’s leading gaming audio and accessory providers. The Turtle Beach brand (www.turtlebeach.com) is known for pioneering first-to-market features and patented innovations in high-quality, comfort-driven headsets for all levels of gamers, making it a fan-favorite brand and the market leader in console gaming audio for the last decade. Turtle Beach’s ROCCAT brand (www.roccat.org) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products. Under the ROCCAT brand, Turtle Beach creates award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s NEAT Microphones brand (www.neatmic.com) is all about creating the next generation of microphones, with products that embrace cutting-edge audio technology and innovative design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.

Turtle Beach believes diversity in the workplace creates an environment where different perspectives lead to improved creativity, productivity, team member engagement, and overall employee happiness. We’re simply looking for the best persons for the job, and if that’s you…let’s talk!

Summary:

The Paid Media Analyst will be supporting the marketing team to grow the online presence, brand awareness, and sales of the ROCCAT, Neat Microphones, and Turtle Beach brands.

The Paid Media Analyst will be responsible for analyzing, reporting, and implementing strategies for the Paid Media Campaigns. This includes but is not limited to Google Ads, Facebook Ads, and Amazon Ads. Looking for a highly motivated individual, ideally with excellent quantitative skills.

This role is an opportunity to learn the ins and outs of digital marketing including branding, creative process, influencer marketing, etc. with an emphasis on paid digital advertising.

Duties and Responsibilities:

  • Assist in the planning, execution, and analysis of Paid Media campaigns, included but not limited to: Paid Social, Amazon AMS, Search, Display, YouTube, Shopping and Retargeting via Google Ads, Facebook Ads, and other social platforms
  • Primary accounts will include the United States, Canada, and LATAM
  • Analyze campaign data to continuously improve results and KPIs through active test and learn agenda – audience, creative, ad type, and bidding structure
  • Run Excel exports of marketing accounts to then organize and sort data
  • Set up weekly performance reports using PowerPoint for key stakeholders
  • Maintain partnerships with existing media agencies
  • Acquire insight into online marketing trends and keep strategies up-to-date

Education/Experience/Skills:

  • BA in Business, Marketing, Economics, Data Analytics or similar
  • Experience with Facebook Ads and Google Ads, Amazon AMS is a plus
  • Outstanding communication and presentation skills.
  • Outstanding Excel skills are mandatory, crunching data down into pivot tables should be a second language to you
  • An analytical and proactive approach to performance marketing, making sure that the business can make the best data-driven decisions
  • Be proactive, have a can-do attitude and a solution-driven mindset
  • Fundamental passion for, and understanding of, gaming and gaming culture, from casual gamers to professional eSports players is a plus