This job listing expired on Jun 2, 2020
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Turn 10 Studios, creators of the industry leading Forza racing franchise, is currently seeking a talented, highly-motivated, passionate, and experienced Franchise Manager to drive the rhythms around business planning and monetization for the Forza Franchise. The Franchise Manager will be an integral part of the Franchise Management team, working on planning franchise and portfolio strategy, brand management, merchandizing, advocate for the worldwide consumer and collaborate on revenue and Monthly Average Users management globally in conjunction with our Game Development, Business Management, Finance, Partnerships, Licensing and Business Development teams. The position reports to the Franchise Management Team Lead in Redmond, WA.

This position will support the business by: Partnering with Executive Producers around innovating towards the engagement of our players and revenue generation with input from stakeholders and an extended leadership team. The incumbent will be researching, analyzing and making recommendations regarding future and current market trends to identify new product/market opportunities, innovations in lifecycle engagement, streaming and business intelligence and collaborating with relevant teams to analyze and land those best practices.

The role calls for strong organizational, communication and decision-making skills as it will be regularly collaborating with business partners, third party partners, licensors, and licensees. The incumbent is also responsible for working with internal stakeholders guiding investments and setting priorities on go-to-market plans, driving P&L modeling and SWOT analysis. The role will have regular contact with international business partners.

Responsibilities

Essential Functions / Major Responsibilities:

  • Work with Franchise Lead to ensure health of the overall franchise ecosystem, driving population, revenue, and engagement goals and defining metrics for brand and business health
  • Partner with Executive Producers on all or part of the product development process beyond specification, ensuring that products meet business goals, consumer needs are met, and that licensed products meet our requirements, performance and quality expectations, and business goals.
  • Drives franchise SKU planning and monetization strategy rhythm.
  • Work with stakeholders to develop comprehensive and strategic business, sales, and marketing plans around maximizing customer engagement and value through promotion and incentive-based programming.
  • Work with business management and business intelligence to help form comprehensive, actionable BI
  • Researches, analyzes and makes recommendations regarding current market trends and competitive activity to identify new product/program opportunities.
  • Participates in build vs. buy and license vs. self-publish decisions.
  • Structures and negotiates business deals and contractual terms on targeted franchise partnerships.

FRANCHISE MANAGEMENT

  • Support and partner with game development teams to deliver compelling user experiences throughout the user lifecycle, focusing on acquisition, conversion, retention, and re-acquisition.
  • Grow the business by driving its regional & global expansion across a wide range of potential new features, services, and offerings.
  • Works with business management on P&L forecasting & management across franchise portfolio
  • Works with business management on viability for new contracts/products and creates P&L forecasting for targeted franchise ventures and partnerships.

MONETIZATION

  • Partner with game teams to drive revenue through in-game monetization models.
  • Drive rhythms around merchandising optimizations, promotions, offers, and new opportunities. Provide guidance to internal teams who tactically execute Merchandising, service and feature development plans.

DATA MODELING & ANALYSIS

  • Work with business management to design, update, and upgrade business models for existing and upcoming projects.
  • Help change, create, monitor and affect basis/metrics for deeper understanding of player behavior focused on, but not limited to player churn, average revenue per user & per paying user (ARPU & ARPPU), lifetime value (LTV), advanced demographic study, player segmentation, social mapping, and more.

Qualifications

QUALIFICATIONS

  • MUST have Digital Gaming experience.
  • Knowledge of video games and 2+ years experience managing a digital IP, including extensive experience with virtual economies and managing evergreen consumer engagement a plus
  • Demonstrated experience and ability at driving, reporting, and managing project and rhythms across multiple teams of stakeholders
  • 5+ years progressive business/brand management experience required.
  • Digital commerce experience required.
  • Experience working on a global brand required, management preferred
  • Other product marketing and/or publishing experience preferred
  • International experience a plus

Education And Training

  • Bachelors degree in Economics, Statistics, Business or Marketing, or related experience, required.
  • MBA strongly preferred

Knowledge, Skills And Abilities

  • Strong presentation skills required
  • Ability to set strategy and vision based on deep, insightful consumer understanding
  • Strong planning and organizational skills; ability to juggle and manage multiple priorities under tight project deadlines required.
  • Proven ability to lead diverse groups of people to achieve desired results

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.