The Brand Marketing Manager is responsible for leading brand and product marketing strategy/activity across assigned licensed titles within the Disney Games, LucasFilm, Star Wars and Interactive Experiences global portfolio by partnering with licensees to deliver world-class campaigns.

The Marketing Manager owns a portfolio of products within the Games and Interactive Experiences business and helps each licensee successfully create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach.

The Marketing Manager plays an important role within the global Disney Games and Interactive Experiences business with responsibility/oversight for a portfolio of titles and is a strategic/creative marketer with the ability to blend the qualitative and quantitative aspects of marketing to craft a great story.

Responsibilities:

Own a portfolio of titles within the global Disney Games and Interactive Experiences and ensure the successful launch and live operations of these titles in partnership with licensees
Act as the day-to-day lead with licensees in reviewing marketing materials, providing insightful guidance/feedback, and managing/approving go-to-market plans, creative assets, and marketing activations
Be a strong brand steward for Disney, Lucasfilm and Star Wars brands, especially in providing insights/support to licensees and managing executions to ensure flawless marketing and creative implementations
Leverage quantitative and qualitative insights with licensees to identify market opportunities that inform and help shape player personas/target audiences, positioning, go-to-market plans, creative development, and campaign activations
Maintain knowledge of industry trends, competitive market, business opportunities, etc.
Analyze performance of marketing campaigns with licensees regularly to identify areas of optimization and make actionable recommendations
Implement industry best practices with licensees and strive to uphold benchmarks across all marketing campaigns
Deliver on innovative and performance driven Disney Marketing campaigns that extend reach, increase awareness, and result in meaningful brand deposits
Cultivate strong relationships with licensees to facilitate communication
Partner closely with internal cross-functional teams (Production, PR, Franchise, Legal and more) to leverage their expertise throughout all stages of product development.
Serve as the internal brand champion for licensees to help garner support for plans across TWDC
Collaborate with regional teams to implement global strategy via meaningful local campaigns
Present marketing updates to Executives and broader Games and Franchise Teams
Create marketing pitch decks, presentation materials, internal plans, and post-mortems

Basic Qualifications:

3-5+ years of experience in Marketing, combined with 2+ years of working in Online/Media Entertainment (preferably within the gaming industry)
Goal-oriented strategic/creative thinker with a proven track record of taking ownership and driving results
Demonstrated success in brand management, product marketing, user acquisition, and social/community marketing strategies/campaigns
Excellent analytical skills; ability to translate qualitative/quantitative data into actionable insights that tell a story
Strong interpersonal skills; ability to influence and “sell” strategies to a wide audience set
Resourceful problem-solver with a can-do attitude; works well under pressure
Highly organized, detail-oriented project manager; ability to multi-task and prioritize
Excellent written, verbal, and presentation skills
Proficiency in Keynote/PowerPoint; the ability to creatively tell a story in a compelling way
Working knowledge of 3rd party tools used to source app market data and competitive insights
Passion for the entertainment industry with a focus on interactive and gaming strongly preferred

Required Education

Bachelor's degree or equivalent experience