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The Pokemon Company International

VG PR Associate

πŸ‡¬πŸ‡§ London

Position Summary

To support the PR Manager in planning and execution of pan-European campaigns for all video games and Apps releases plus portfolio of animated content and overall brand. To assist the Snr PR Manager on ad-hoc projects as required.

Primary Responsibilities

  • Supporting PR Manager and external agency network on PR initiatives including the following:
    • Influencer campaigns
    • Identifying relevant and brand compliant PR influencer opportunities
    • Managing influencer contracts between TPCi and local PR and/or management agencies
    • Cross departmental liaison to leverage each activation
  • Supporting ad-hoc events run by TPCi or our partners; this can include identifying relevant third-party events across and providing written recommendations for attendance for internal stakeholders
    • Liaison with event organisers and internal stakeholders to maximise value of attendance
  • Work closely with Nintendo Europe PR team to:
    • Ensure consistent messaging across local markets
    • Deliver impactful preview/review events
  • Development of briefing documents for local PR and/or management agencies in conjunction with PR Manager
  • Production of In-depth reporting for all projects

Knowledge & Skills & Experience

  • 1-2yrs PR experience in the video game field either in-house or agency
  • Extensive knowledge of social media platforms
  • A great communicator, coordinator, organiser and presenter who can effectively and efficiently run projects and engage with people
  • Proven creative thinker
  • Ability to conduct research and present the informative and concise overviews
  • European language(s) highly desirable
  • Fully conversant in Microsoft Office (Word, Excel, PowerPoint)


  • University Graduate degree
  • Media, Marketing or PR qualifications desirable