This job listing expired on May 7, 2020
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Position summary

  • Support the Digital Marketing Manager (apps) overall, with specific responsibility for mobile app related asset management, approvals and information generation / data analysis, event coordination and strategy building marketing plans.

Primary Responsibilities

  • Influence marketing strategy and tactics with insightful analysis of data points.
  • Data collection, analysis and reporting to TPCi management team for analysis of marketing efforts.
  • Assistance with other ad-hoc app marketing projects.
  • Support marketing manager with coordination of events. Creative thinker supporting Marketing Manager in creation of app marketing plans.
  • Manage and execute ad buys across all media channels with third party agencies.
  • Support marketing manager to conceptualize and develop fun, compelling, and effective global advertising creative to be used on TV, in cinema, print, out-of-home (OOH), and across various digital outlets, including social media.
  • Coordination of TPCi generated marketing materials and assets.
  • Maintain close working relationship with internal marketing colleagues, such as PR, social media and online marketing.
  • Maintain close working relationship with key external third parties’ partners, third party agencies, Google, Facebook, Apple and Twitter.

Knowledge & Skills & Experience

  • 2-3 years marketing experience (ideally within the mobile app industry).
  • Familiarity with in-app attribution tools
  • Strong interest in videogames and mobile apps a plus.
  • Very keen eye for detail required.
  • Excellent organization skills.
  • Strong, clear communication skills.
  • Ability to identify trends within complex data and present information gleaned to tell a story.
  • Strong analytical skills; advanced proficiency in MS Excel and database management.
  • Familiar with statistical analysis and data analysis tools like SPSS.
  • Possess creative flair and experience generating strategic ideas for consumer products including mobile gaming apps or video games.

Education

  • University degree (2:1 minimum) – strong preference for those whose degree involved a high amount of numerical content and / or primary research and analysis (e.g. Economics, Maths, Engineering,)
  • Business level English. European language skills a strong plus; and/or fluent Japanese.