# UGC & Creator Community Specialist

## Details

- **Company:** [thatgamecompany](https://hitmarker.net/companies/thatgamecompany.md)
- **Location:** Shanghai, China
- **Contract type:** Full Time
- **Level:** Intermediate \(2–5 years\)
- **Tags:** Community Management, Marketing, Social Media, Operations
- **Posted:** 2026-08-13
- **Apply:** [View and apply on Hitmarker](https://hitmarker.net/jobs/thatgamecompany-ugc-creator-community-specialist-4466010)

## Description

**Role Overview**

Responsible for building and operating the local UGC (User-Generated Content) ecosystem and creator community for thatgamecompany's (TGC) IPs. Drive player passion and foster a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives.

**Key Responsibilities**

- **Ecosystem Strategy & Execution**: Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks.
- **Creator Relationship Management**: Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement.
- **UGC Campaigns & Initiatives**: Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats.
- **Insights & Content Amplification**: Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content.
- **Cross-Functional Alignment**: Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives.

**Requirements**

- **Experience**: 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries.
- **Industry Insight & Taste**: Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential.
- **Empathy & Communication**: Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.
- **Language**: Fluent in both Mandarin and English to collaborate seamlessly across international teams.
- **Brand Alignment**: Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.