The CRM/Email Marketing Manager is responsible for developing, implementing and executing Team Liquid’s digital communication channels. This individual will focus on resources and tactics that will engage and grow the team’s fanbase, while driving its business forward. They will build a CRM toolkit from the ground up, focusing around the Liquid+ platform and fanbase. They will design and set up the required applications together with the technology departments, create a plan to leverage the CRM tools to best serve our fanbase, and execute on that plan. They will need to integrate with other departments within Team Liquid to streamline all communications. Our outgoing messages should span personalized and automated communications across email, text, and maybe more (e.g. Discord).
Deliverables
- Content Development
- Creates and sources original messaging and content for all communication, interfacing with our sr. copywriter where relevant
- Develops and activates programs to grow fan communications across web, social, product, commerce and community
- Drafts and distributes highly-customized messaging aimed to build fan engagement and loyalty
- Email Marketing
- Designs, implements and manages an email calendar for the product, commerce, community, culture and other teams
- Leads organizational alignment, plus consistency and the customization of messaging to all fan groups
- Creates and updates automated messaging based on individual fan engagement patterns
- Runs the process to create newsletters, including gathering and integrating content from all departments
- SMS Marketing
- Designs, implements and manages an SMS system for product, community and commerce to better communicate with fans
- Leads organizational alignment, plus consistency and the customization of messaging to all fan groups
- Information Management
- Defines, organizes and implements software and systems to achieve all of the above and accurately communicate with fans and customers across the organization
- Ensures safekeeping of fan information to meet all privacy and regulatory standards, in alignment with our DPO
- Reports and analyzes all system insights and the esports landscape to consistently maximize messaging impact
Requirements
- 4+ combined years professional experience in CRM, email marketing, SMS/push notifications, and database marketing
- Hands-on business experience in working with loyalty and subscription applications (preferably in sports)
- Passion for and personal understanding of the esports industry and its fans
- Bachelor in business, marketing or human behavior; advanced degree desirable
- Direct experience with third and first-party consumer data handling, interpretation and application
- Personal knowledge and understanding of esports social platforms (Twitch, Discord) and all mainstream social media channels
- Advanced level proficiency with Microsoft Word, Excel, PowerPoint, Slack, Google Docs/Hangouts, etc. required
Competencies
- Proactive and efficient demeanor balanced with a strategic skill set
- Draws conclusions from data, experience and offers unbiased consideration for different perspectives
- Savvy business professional who tactfully works towards resolution in ambiguity
- Entrepreneurial, resourceful and adaptable to changing environments
- Dynamic communicator, engaging and persuasive public speaker
- Exceptional, organized planner and project manager
- Lives and represents the Team Liquid culture
