Taylor is a brand counselor and marketing communications partner to a select portfolio of the world's leading consumer brands. We are looking for an ambitious, passionate Senior Account Executive, who possesses experience and a passion for eSports / the video game industry, to join our growing Los Angeles team!

You'll be deeply immersed into the business of our client partners, including one of the world's leading interactive entertainment companies, in support of Taylor's business model, which calls for an alliance with some pretty cool, category leading consumer brands. You are a senior counselor and provide multi-platform leadership and brand strategy for various client partners.

Table stakes are that you excel at our core competencies: Accountability, Communication & Relationship Management, and Business Acumen & Professional Development. And you demonstrate and model our values of Integrity, Respect, Passion, Excellence, Empowerment, Teamwork / Collaboration, and Innovation.

To go a little deeper, as an Senior Account Executive you will have the following responsibilities and experience…

Responsibilities:

Serve as one of the day-to-day contacts for clients, demonstrating in-depth knowledge of clients' business, industry trends and competitive environments.
Support in managing budgets for profitability and manage team – AAEs, AEs -- in contributing to the financial health of the account.
Actively participate and contribute to the development of account plans and ideas, including facilitating brainstorms and participating in program presentations.
Partnering with the creative team to facilitate strategy sessions and the creative development process (including brainstorms) on new and existing accounts.
Pitch local, regional and national/top-tier print, broadcast and online media, strengthening relationships to increase client's visibility in the marketplace.
Identify media relations challenges (traditional & digital) and recommend appropriate "course correcting" solutions.
Working with junior staff to ensure all media outreach is being conducted in a strategic manner that aligns with client partners' business objectives.
Manage (when/where appropriate) and support events on-site as agency contact.
Understand and effectively articulate externally Taylor's Strategic Principles.
Proficient in writing and editing client media materials, byline articles, client correspondence and reports with knowledge of emerging digital platforms and non-traditional media.
Understand agency's business, demonstrate ability to articulate how Taylor differentiates itself and communicate how this benefits clients.
Produce tactical Digital initiatives and when appropriate, oversee tactical initiatives (e.g., SMR, blogger lists, post video/photos to DSM sharing sites, etc.).
Understand and articulate Social Media monitoring results.
As an integration point with traditional PR, build on existing foundation to think strategically about Digital Strategies.
Proactively offer perspective and identify trends for clients as it relates to digital/social media

Desired Skills and Experience:

Bachelor's degree in Communications, Public Relations, Journalism, English, Marketing, or a related field is preferred.
5+ years of agency and/or corporate public relations experience, specifically working with consumer brands, is preferred.
Strong communication and presentation skills to effectively articulate ideas to clients, colleagues and staff.
Proven track record of conceiving, planning and executing PR strategies.
Demonstration of successes in earned media relations, including a strong list of media / journalist contacts across multiple verticals
Must have high level of interest in digital and emerging technologies and New Media landscape, and experience with new media outlets including blogs, communities, networks
Possess experience and a passion for eSports / the video game industry