Taylor is a brand counselor and marketing communications partner to a select portfolio of the world’s leading consumer brands. We are seeking a savvy PR professional at the Senior Account Executive level to add to its N.C. Office! Named “Consumer Agency of the Decade” by The Holmes Group, Taylor has partnered with the most influential corporate marketers, utilizing lifestyle, sports and entertainment platforms to drive consumer engagement. Founded in 1984, Taylor has more than 100 employees with headquarters in New York and offices in Los Angeles, Chicago, Charlotte and Atlanta. Taylor’s 2018 portfolio of 15 client partners includes Allstate, Comcast, Diageo, Capital One, Mercedes-Benz, DraftKings, Activizion, IBM and P&G. Learn how “We’re Built Differently” at www.taylorstrategy.com.

Responsibilities:

Serve as one of the day-to-day contacts for clients, demonstrating in-depth knowledge of clients’ business, industry trends and competitive environments.
Support in managing budgets for profitability and manage team – ACs, AEs -- in contributing to the financial health of the account.
Actively participate and contribute to the development of account plans and ideas, including facilitating brainstorms and participating in program presentations.
Proactively pitch local, regional and national print, broadcast and online media, strengthening relationships to increase client’s visibility in the marketplace.
Proactively identify media relations challenges (traditional & digital) and recommend appropriate “course correcting” solutions.
Manage (when/where appropriate) and support events on-site as agency contact.
Understand and effectively articulate externally Taylor’s Strategic Principles.
Proficient in writing and editing client media materials, byline articles, client correspondence and reports with knowledge of emerging digital platforms and non-traditional media.
Understand agency’s business, demonstrate ability to articulate how Taylor differentiates itself and communicate how this benefits clients.
Produce tactical Digital initiatives and when appropriate, oversee tactical initiatives (e.g., SMR, blogger lists, post video/photos to DSM sharing sites, etc.).
Understand and articulate Social Media monitoring results.
As an integration point with traditional PR, build on existing foundation to think strategically about Digital Strategies.
Contribute regularly to the intranet and encourage junior staff to also participate.
Proactively offer perspective and identify trends for clients as it relates to digital/social media

Desired Skills and Experience

Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field is preferred.
3+ years of agency and/or corporate public relations experience, specifically working with consumer brands, is preferred.
Strong communication and presentation skills to effectively articulate ideas to clients, colleagues and staff.
Proven track record of conceiving, planning and executing PR strategies.
Demonstration of successes in earned media relations, including a strong list of media / journalist contacts across multiple verticals
Must have high level of interest in digital and emerging technologies and New Media landscape, and experience with new media outlets including blogs, communities, networks
Possess a vested interest in sports (inclusive of esports) as well as competitive gaming