We are looking for an experienced User Acquisition Manager to join the Square Enix America Mobile Division and contribute to the success of our Eastern mobile games business. The ideal candidate is data driven with a passion for marketing, possesses a blend of analytical and creative skills with a strong results-oriented, metrics-driven approach to problem solving. A team player willing to take direction but also exhibit initiative when working independently. This position will report to the Director of Marketing, Mobile Department.


  • Develop, execute and continually optimize UA campaigns across multiple targets, geos and demographics on critical mobile platforms including: Facebook, Instagram, Google and more.

  • Lead UA strategy and reporting on Eastern mobile games portfolio, working with internal and external partners to rapidly iterate on critical spending decisions.

  • Identify, test and evaluate new advertising channels/partners for user acquisition.

  • Work with Mobile creative team and external agencies to iterate and optimize ad creative for our ad campaigns emphasizing multi-variate and A/B testing.

  • Present UA plans and strategy to internal and external partners across the globe.

  • Work closely with Production, Community, Creative and other cross divisional teams to execute coordinated strategic campaigns.

Knowledge and Experience

  • 4 years in user acquisition, media buying, and/or performance marketing.

  • 2+ years of Facebook, Google UAC Apple Search Ads, Snapchat, TikTok, etc.

  • Experience working in a metric-driven role focused on ROI

  • Expertise across multiple MMPs.

  • Strong expertise with user acquisition KPIs (CTR, CVR, CPI, ROAS).

  • Experience with guiding and troubleshooting setups for new partners, post backs, tracking pixels, S2S, APIs and SDKs

  • Expert with Excel (i.e. pivot tables, vlookup) and comfortable working with large amounts of data, Tableau and SQL skills

  • Experience in F2P JRPG mobile gaming, marketing with an understanding of app store optimization, is a plus

Competencies, Skills and Attributes

  • Passion for mid-core and core mobile games, mobile ad-tech and driving growth.

  • Team player with proactive attitude and highly data driven.

  • Interest in analytical approach to acquisition funnel metrics, campaign performance and optimizations.

  • Strategic thinker with the ability to seamlessly execute a plan with multiple stakeholders.

  • Strong communication skills with the ability to motivate and influence stakeholders at all levels. Outstanding written/oral, organizational and analytical skills with strong attention to detail.

  • Ability to multi-task in a fast-paced environment.

  • Fan and knowledge of Square Enix titles a plus.

  • Japanese fluency a plus