This job listing expired on Aug 16, 2020
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Job Summary

Working within the UK team, the UK Senior Marketing Manager has responsibility for the successful planning and execution of all allocated products across a number of AAA titles. This role will also include line management responsibilities.

Requirements

Key Responsibilities

  • Build and execute effective UK Go to Market campaigns in coordination with the UK Marketing Director.
  • Work hand in hand alongside PR team, influencer team, our external distribution partner and trade marketing team to ensure all plans are co-ordinated and complimentary and deliver against agreed KPIs.
  • Champion allocated titles both internally and externally
  • Be the primary day to day UK contact with Project teams for allocated titles
  • Ownership of the UK Marketing Budget for all allocated titles, ensuring costs are fully and accurately tracked & reported on a weekly basis.
  • Support and attend UK trade and consumer events and take lead where required.
  • Support UK Marketing Director with ad hoc requests as and where required
  • Line management responsibility of direct report

Key Deliverables

Go to Market plans should

The Senior Marketing Manager will be required to work effectively with stakeholders both inside and outside the business, in particular

Work closely with UK Marketing Director and Finance teams to track, sign off and close PO’s in a timely fashion

Management of UK agency roster, in particular

  • Build and foster great working relationships with UK Media agency, ensuring they are fully briefed and have a full understanding of our products to deliver media plans on strategy, on budget and on time for allocated titles.
  • Creative agencies and internal Creative Services Studio to deliver needed campaign assets and marketing activities to desired standards on allocated titles.
  • Partnership agencies if necessary for the campaign

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Key Stakeholders

UK Marketing Director, EU Marketing Director, Executive Director SEE Marketing, GM EU Commercial & Publishing, UK Sales team, UK PR Team, Influencer team, Distributor Partner, Project Teams, Finance Department, Creative Services Studio