This job listing expired on Nov 8, 2020
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Job Summary

Assigned to the Strategic Project Team as a Regional Marketing Lead.The role requires a Regional strategic leader and creative thinker who is experienced in marketing & leadership, and with a strong passion for the games. You will be responsible for building the Regional strategic plan, within a Project Team of Regional Marketing & PR Leads, working with international stakeholders across various disciplines.

Requirements

Key Responsibilities

  • Work with the Western Strategic Lead to prepare Western Strategic Plans, which you will brief to the Territory Marketing teams.
  • Build Regional Strategic plans aligned to the Western Strategic Plan with input from the Territory Marketing teams.
  • Define the Regional Marketing objectives & communicate the measurable goals for achieving them, to drive awareness, purchase intent and ultimately conversion to sales.
  • Set measurable Regional KPI’s.
  • Aligned with the Western Strategic Plan & Local Territory requirements, the Regional Strategic Plans would be created by working with the Regional PR for event strategy, Influencer, Social & Community teams for strategy input. These plans will include clearly thought out consumer acquisition, retention and win back strategy.
  • Collaborate with Retail and Digital Sales to incorporate their plans into the Regional Strategy.
  • Determine & execute any local consumer research that may be needed, in collaboration with the Central Consumer Insights team.
  • Determine Regionalspecific creative requirements, working with the internal Creative Services Studios and external agencies.
  • Evaluate and integrate territory go to market plans.
  • Manage Regional-level Partnerships. Territory Partnerships to be managed by the Territory Director.
  • Set and manage Regional Marketing Budgets, in collaboration with the Territory Marketing Director.
  • Use and apply consumer and data research to demonstrate ongoing player engagement and measure campaign effectiveness/ROI.
  • Organise project kick-offs with Territory teams.
  • Stakeholder Management
  • Work in a diverse group of cultures with both internal and external stakeholders, including
    • Western and Japanese Development Studios
    • Cross Functional teams
    • Territory marketing and PR teams
  • Lead regular market check-ins with Territory teams to drive campaign adjustment and results.
  • Support Western Strategic Lead and Functional Manager with ad hoc requests as and where required.

Key Deliverables

  • In conjunction with the Regional PR Lead, deliver Regional Strategic Plans that include
  • Regional Goals & KPIs
  • Forecast & Budget Allocation
  • Paid Media Strategy
  • PR, Influencer, Social & Community Strategy
  • Retail Strategy
  • Regional Creative Needs
    • Consult with the Western Strategic Project Lead on Western Strategic plans, and with Territory Marketing Directors on Go-To-Market plans.
    • Perform a post-mortem analysis following a product launch.
    • Work with External Creative agencies and internal Creative Services Studio to deliver needed campaign assets to desired standard & quality on allocated titles.
    • Regional Partnership agencies management & execution of regional partnership activities, if necessary, for the campaign.

Key Stakeholders

CMO, Executive Directors, Marketing Directors, Square Enix Japan Marketing & Publicity, Development Studios, Western Strategic Lead, Territory marketing teams, Cross Functional teams.

Knowledge & Experience

Essential

  • Proven experience of Regional strategic planning and executing game, relevant entertainment, or technology marketing campaigns, having worked on game projects previously.
  • Experience of working across multi-disciplinary departments and international markets including, Europe, Australasia, North America, and Japan.
  • Experienced in communicating with and presenting to a diverse number of international stakeholders.
  • Good project management capability.
  • Ability to brief, manage & modify campaigns across touchpoints to excite and engage consumers.
  • Experienced in tracking campaign results via previously agreed measures.
  • Experienced in writing detailed briefs and presentations.

Desirable

  • Degree level of education or equivalent, and/or CIM qualification.
  • Knowledge of the Western games market.
  • Understanding of game development, experience within a development studio.
  • Keen interest in and knowledge of video games.
  • Interested in and knowledgeable about technology.
  • Additional languages a plus, but not compulsory.

Essential Competencies, Skills & Attributes

  • Strong team player - able to work within an interdisciplinary game team and international business.
  • Able to work under pressure and find solutions to multiple and varying needs.
  • Self-motivated and pro-active – taking ownership of projects to drive them forward.
  • Good business acumen.

Other

  • Shows passion and excitement about entertainment, keeping up to date with developments and trends.
  • Willing to travel and stay away from home. Valid passport to enable international travel, where necessary.